By Kristin MacLaughlin January 13, 2021
If you aren’t sending out birthday emails to your subscribers, you might be lacking out on an enormous alternative for extra engagement, extra phrase of mouth advertising and marketing, and good vibes. Birthday emails have a 481% greater transaction fee than promotional emails!
Let’s think about it’s your birthday for a second …
You roll over in mattress in the morning, seize your telephone to sift by way of texts and emails wishing you a cheerful day. In your e mail, there’s a message ready for you with a free provide, only for you, that will help you have a good time.
Can’t you are feeling the heat and fuzzies?
Have you ever questioned in case you ought to ship automated, customized birthday emails? If you possibly can put collectively a suggestion that makes somebody smile, then the reply is sure.
But earlier than you try this, you have to know create a birthday e mail that wows.
Why you have to ship birthday emails to your prospects
Birthday emails must be a part of your e mail advertising and marketing technique for one easy cause — they work!
Think of the birthday emails you get from manufacturers — don’t you like to open and interact with customized ones with a digital reward or code? Then it ought to come as no shock that birthday emails have considerably greater open and click on charges than common promotional emails.
Birthday emails are extremely efficient
Just have a look at the numbers from an Experian examine consisting of 50 manufacturers and their e mail birthday campaigns!
Birthday emails see a 481% higher transaction rate than promotional emails, 342% greater income per e mail than promotional emails and 179% greater distinctive click on charges than promotional emails.
The numbers converse for themselves.
How to ship birthday emails that stand out from the relaxation
You’re most likely not the just one wishing your subscribers a cheerful birthday of their inbox. Make certain your emails stand out by avoiding three frequent errors.
Don’t ship generic emails.
Birthday emails solely work in the event that they make your buyer really feel particular. Generic, one-size-fits-all emails don’t sometimes reduce it.
Plus, don’t make your reward troublesome to redeem or one thing that you just commonly low cost. It’s their special occasion — reward them one thing distinctive.
Make the focus of the e mail about your subscriber, not what you are promoting.
It is their birthday, not yours. Send your birthday needs, embody your reward, and that’s all you want. You need your birthday emails to come back throughout as a pleasant gesture, not a blatant try for an additional sale.
Make your reward one thing they can’t ignore.
Give the subscriber one thing they’ll be enthusiastic about and one thing you don’t normally provide. Typically, birthday emails have a coupon code that may be a particular deal, free provide redeemable on-line or in-store.
5 Steps to Send Amazing Birthday Emails
1. Collect birthday data
Surprisingly, many companies don’t ship out birthday emails as a result of they don’t take the time to gather that data. That means sending a birthday e mail is one among the greatest methods to get seen in the inbox.
AWeber makes it tremendous straightforward to gather birthdays out of your subscribers.
Collect birthdays on sign-up varieties
Set up custom fields to gather birthdays on sign-up varieties and touchdown pages.
Pro tip: Consider including textual content under the birthday area that tells the buyer why you’re asking for his or her birthday. For instance, “Enter your birthday so we can send you a free gift.” People are extra keen to offer data in the event that they know why you want it and the way you’ll use it.
Collect birthdays in an e mail marketing campaign
It’s not too late to gather birthday data in case you didn’t get it by way of a join type. Simply arrange an e mail marketing campaign to gather your subscribers’ birthday data.
Use a topic line like:
“We want to send you a birthday gift!”
“We have a birthday gift for you, but we don’t have your birthday.”
Let them know why you wish to know their birthday, so that they’re extra more likely to reply.
Plus, hold your birthday e mail on level and direct. Don’t mix requests for his or her birthday with a distinct e mail request.
The e mail under by Ann Taylor is a superb instance of accumulate the birthday of your subscribers.
2. Make your topic line and message private and related
When you get a birthday card in the mail, your mates or household handle it to you with a personalized message. Follow go well with in your emails.
Subject line personalization
Simply click on the ‘Personalize’ drop down in the topic line bar so as to add your subscriber’s identify.
Pro tip: Mention “birthday” or “happy birthday” in the topic line, and in case you provide a present or low cost, point out it in the topic line.
Message content personalization
You also can personalize the content inside the e mail message itself.
In the toolbar immediately above, click on the “Personalize” button. A drop-down menu will reveal, the place you possibly can choose the subscriber’s identify or different personalization values you wish to add to your message.
3. Make your particular provide or low cost irresistible
Everyone loves a birthday e mail with an irresistible coupon. Here are a couple of of our favorites.
Hulu sends their viewers a free month.
Nothing Bundt Cakes give subscribers an precise mini birthday cake.
4. Keep it quick and candy
Now shouldn’t be the time to inform your organization story. The message ought to want your subscriber a cheerful birthday, clarify the reward, and inform them redeem it. The greatest birthday emails are quick and simple.
Consider utilizing a coloured button with clear instructions. For instance, “Redeem your birthday gift” or “Claim your $10 coupon now”.
5. Use eye-catching photos or GIFs
Common GIFs present in birthday emails embody balloons, confetti, and truffles. Forever21 makes use of a enjoyable cake reward to make their birthday e mail unforgettable.
New Look’s birthday message contains enjoyable birthday balloons and 20% coupon code.
It’s straightforward to ship lovely birthday emails.
Birthday emails are the greatest technique to have a good time with your subscribers. And there isn’t a simpler technique to get began than with a professionally designed pre-built e mail template.
AWeber has two completely different birthday e mail collection templates which are out there in our template gallery. Just choose one among the mobile-ready birthday e mail templates and customise it to suit your model.
1. Party Animal Series
The Party Animal collection makes use of a mixture of colourful textual content and pictures to make your birthday emails stand out. There are three completely different colour choices to select from.
2. Cupcake Series
The cupcake collection makes use of confetti and birthday cupcakes to assist your e mail stand out in the inbox. There are three completely different e mail template choices to select from that embody completely different colour backgrounds, icons and structure choices.
Who doesn’t wish to be remembered on their birthday? Your subscribers have grown to anticipate to obtain birthday emails from their favourite manufacturers and companies.
It is all the time nice to ship an e mail to your subscribers on their birthday, however there aren’t any hard-set guidelines. More than half of birthday emails are despatched on a selected birthday. But a brand new pattern is to ship an e mail at the starting of the birthday month to permit them loads of time to redeem their particular reward. For those who don’t redeem their reward, you possibly can all the time ship them a reminder e mail at the finish of the month.
Start sending your birthday e mail immediately with AWeber Free.