The Microsoft Audience Network, Microsoft Advertising’s native advert platform, will quickly assist Facebook marketing campaign import performance and video adverts.

What do advertisers must know? We’ve acquired you coated right here.

Microsoft additionally introduced on the 2021 Elevate Partner Summit that the Microsoft Audience Network is increasing to new markets.

Read on for all the small print, plus an unique Marketing O’Clock interview with John Lee of Microsoft Advertising.

Import Facebook Advertising Campaigns Directly Into Microsoft Advertising

Much just like the Google Ads import function that many are aware of, advertisers will quickly be capable of import campaigns from Facebook Ads into Microsoft Advertising.

This new function, presently in open beta in choose markets, saves advertisers time whereas additionally giving them the flexibleness to edit settings equivalent to bids, budgets, concentrating on, and marketing campaign names.

What Advertisers Need to Know

Ads

Advertisement

Continue Reading Below

At launch, the Facebook import function will be capable of import campaigns with a single-image format. Carousels and video adverts will not be presently supported.

Settings & Targeting

While places, demographics, and advert schedules can carry over for Microsoft Audience Network campaigns, campaigns imported into Microsoft Advertising won’t be able to make use of the interest-based or behavioral concentrating on that they use on Facebook Ads.

Advertisers ought to apply in-market concentrating on, affinity concentrating on, remarketing, or LinkedIn profile concentrating on to their campaigns after import to ensure their adverts present to the suitable viewers.

Upon import, all campaigns will likely be set to guide bidding.

How the Import Will Work

Advertisement

Continue Reading Below

The import course of itself will likely be acquainted to advertisers who use the Google Ads import.

From the import performance in Microsoft Advertising, you’ll click on on the Facebook choice and be prompted to sign up to your Facebook account.

Before you import, you’ll be capable of replace bids, budgets, concentrating on, and different settings. Then, you may choose both a one-time import or a recurring import schedule.

Up to 10,000 campaigns and advert teams will be imported from Facebook Ads per Microsoft Advertising account.

Microsoft Audience Network Introduces Facebook Import & Video Ads

Facebook Import Best Practices

Advertisement

Continue Reading Below

While many advertisers will likely be excited to check this time-saving new function, it’s vital to take the time to double-check marketing campaign settings and inventive post-import.

Advertisers are suggested to overview picture tips and preview their belongings earlier than Facebook campaigns go stay on the Microsoft Audience Network.

Double-checke your settings to make sure they’re consistent with marketing campaign objectives.

Lee discusses this function in his interview here.

New Support for Video Ads on the Microsoft Audience Network

For the primary time, advertisers will be capable of run video adverts inside Microsoft Audience Network campaigns.

Creative will be uploaded straight to the Microsoft Advertising platform to run throughout Microsoft Audience Network websites on each desktop and cellular.

Advertisement

Continue Reading Below

The new function is presently being examined as a pilot within the United States with an open beta coming quickly.

Microsoft Audience Network Introduces Facebook Import & Video Ads

What Advertisers Need to Know

Video adverts will be as much as 120 seconds and Microsoft Advertising is accepting all customary video codecs together with MP4, MOV, MPEG2, and extra.

Advertisement

Continue Reading Below

Unlike another platforms, advertisers will be capable of bid on a CPC or CPM foundation.

Video artistic will be mixed with intro textual content copy and headlines to create ultimate adverts.

New metrics (e.g., views, CPV, video completion price) will be added to experiences to measure efficiency.

Microsoft Audience Network Introduces Facebook Import & Video Ads

Video Ads Best Practices:

Microsoft Advertising recommends experimenting with totally different video lengths and inventive choices, however to function product or model messages early to ensure individuals see them.

Advertisement

Continue Reading Below

You also needs to assume that many in your viewers will watch your video advert with the hold forth like different outstream advert merchandise.

Lee discusses video adverts throughout our interview here.

Microsoft Audience Network Expansion

The Microsoft Audience Network is increasing to new markets and can quickly be obtainable for all advertisers within the following areas:

  • New Zealand.
  • Australia.
  • Canada.

Advertisement

Continue Reading Below

In addition to the U.S. and U.Ok., the place it’s already obtainable, Microsoft is presently working assessments for the Microsoft Audience Network in France and Germany with an official launch date pending.

Lee talks concerning the enlargement in our interview here.

Marketing O’Clock Interviews Microsoft Advertising’s John Lee

On this particular episode of Marketing O’Clock, company specialists sit down with Microsoft Advertising’s John Lee as he talks about these new options coming to the Microsoft Audience Network, Microsoft Advertising’s native advert platform.

Join us in your favourite podcast participant as we ask Lee concerning the updates and talk about use-cases for these thrilling new options!

Advertisement

Continue Reading Below

Or, catch a video model of the episode on YouTube:

With us on the present are:

  • John Lee, Head of Evangelism at Microsoft Advertising.
  • Amanda Farley, Accounts Manager and Partner at SSDM.
  • Greg Finn, Partner at Cypress North and Marketing O’Clock Host.

For extra info on Marketing O’Clock or to subscribe to the present, go to the Marketing O’Clock site. Or, head to the Microsoft Advertising web site for extra info on all the updates introduced on the 2021 Elevate Advertising Partner Summit.

Advertisement

Continue Reading Below


Image Credits

Feature Image: Samantha Hanson, Cypress North
Screenshots: Microsoft Advertising



Source link