Google’s John Mueller affirms that devoted website hosting doesn’t have an SEO benefit over shared internet hosting.

This is said in that newest installment of the Ask Googlebot collection on YouTube.

The video addresses a query from a small enterprise website proprietor who’s trying to preserve prices down by internet hosting their web site on a shared server.

Dedicated internet hosting is costlier as a result of it’s designed for quicker web page speeds. In flip, that may end in a rating benefit in Google’s search outcomes.

If a small enterprise’s finances solely has room for shared internet hosting, is that also acceptable by Google’s requirements?

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Here’s what Mueller says.

Shared Hosting vs. Dedicated Hosting For SEO

Shared internet hosting refers to a setup the place a number of web sites are hosted on the identical server or on the identical IP deal with.

The different is devoted internet hosting, which is when a server or IP deal with is devoted to a single web site.

Shared internet hosting is a typical arrange and it’s important for the net since there’s a restricted variety of IP addresses accessible.

From the skin it’s tough to inform how an internet site is hosted. It may very well be on a single server, a cluster of servers, a single knowledge middle, and even a number of knowledge centres.

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As it relates to shared internet hosting and search rankings, Mueller states:

“Using shared hosting is perfectly fine and does not negatively affect your site in Google Search.”

There’s one factor to be careful for with shared internet hosting, Mueller provides, and that’s overloading servers with too many web sites.

When a shared server is overloaded it might turn out to be gradual, though the identical can occur with devoted internet hosting.

A web site hosted on a gradual server ends in a poor person expertise and may make it tougher for Google to crawl.

With that mentioned, Mueller emphasizes devoted internet hosting shouldn’t be mechanically quicker than shared internet hosting, neither is shared internet hosting slower by default.

“Just to be clear, a dedicated server is not always fast, and a shared server is not automatically slow.”

Lastly, Mueller debunks a fable {that a} web site’s rankings will be impacted by being hosted on the identical server as “bad” web sites.

There’s no reality to that principle.

“Another concern we sometimes hear is that there might be other bad websites hosted on the same server. SEOs sometimes call this a “server in a bad neighborhood.”

This shouldn’t be one thing to be apprehensive about. In apply, mostly used internet hosting suppliers be careful for this on their very own.

There’s typically a variety of internet sites hosted on shared internet hosting, together with some improbable ones and a few dangerous ones too. For Google that is effective and never problematic. We deal with every web site based mostly by itself deserves not based mostly on its digital neighbors.”

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In quick, so far as Google is anxious utilizing shared internet hosting is completely acceptable. There is not any want to transfer to devoted internet hosting or a devoted IP deal with for SEO causes.

See the complete video under.



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