Pinterest’s integration with Shopify is increasing worldwide, giving 1.7 million retailers the power to show merchandise from their e-commerce retailer into shoppable pins.

Shopify’s Pinterest app, which launched final yr within the US and Canada, is now accessible in 27 further international locations.

The Pinterest app for Shopify shops lets retailers add their product catalogues and convert their merchandise into pins.

Users can then purchase merchandise featured in a service provider’s pins with out ever having to depart Pinterest.

In addition to increasing its Pinterest app to extra international locations, Shopify is including assist for a number of product feeds, and the power to market merchandise by way of dynamic retargeting adverts.

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Here’s extra about all of the updates introduced this week.

Updates to Shopify’s Pinterest App

Expansion to 27 More Countries

Shopify provides a free app that retailers can set up on their web site to add their product catalogs to Pinterest.

Uploading a product catalog to Pinterest provides retailers the power to publish shoppable product pins.

It can take as much as 48 hours for a product catalog to sync for the primary time, however after that it’ll mechanically replace every single day.

The use of Shopify’s Pinterest app was beforehand restricted to retailers in North America. Now it’s accessible worldwide.

Countries the place the app is out there embody: Australia, Austria, Belgium, Brazil, Canada, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Malta, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, United Kingdom, United States.

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Multi-Feed Support For Catalogs

Shopify retailers can now add a number of product feeds to Pinterest.

Previously restricted to 1 product feed, Pinterest now permits retailers to add as much as 20 product feeds.

Merchants can add particular native information to their product feeds similar to forex, language, and product availability. This makes it doable to add a separate feed for every market they serve.

Dynamic Retargeting Ads

Shopify retailers promoting on Pinterest now have entry to dynamic retargeting adverts for the primary time.

Dynamic retargeting adverts allow Pinterest advertisers to re-engage with customers who’ve beforehand expressed curiosity of their merchandise.

Merchants can retarget precise or comparable merchandise to individuals who have both shopped with them earlier than or proven some type of curiosity.

In order to make the most of Pinterest’s dynamic retargeting adverts, retailers want to satisfy a threshold for a minimal variety of PageVisit and AddToCart occasions within the final 7 days.

Those metrics are tracked by the Pinterest Tag that retailers are required to put in on their web site.

Bill Watkins, Global Head of Mid-Market and Small Business Sales at Pinterest, on the Shopify partnership enlargement:

“Pinterest is an inspiring place to shop and we’re excited to expand our partnership with Shopify to help merchants in 27 more countries grow their shopping presence on Pinterest globally. Small and medium businesses in particular have the opportunity to thrive on Pinterest because they connect with consumers in a positive environment when they are early in their decision-making journey and full of purchase intent.”

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These updates are actually accessible within the beforehand talked about international locations.

Source: Pinterest Newsroom



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