Richard Nazarewicz is the Technical SEO Manager on the Wall Street Journal and I used to be truly suppose to go to him over a 12 months in the past, earlier than COVID hit, on the WSJ places of work however then COVID occurred. Instead, we each obtained vaccinated after which met in my workplace, since his workplace shouldn’t be totally open proper now. We nonetheless have been socially distant as a result of we’re good at not being social. We spoke a bit concerning the transition to working from dwelling and issues round that.

Nazarewicz is an previous time geek, he labored at Digital Equipment Corporation (DEC), he did servers and storage and had some AltaVista servers within the nook, sure, AltaVista was created by DEC in 1995. Compaq acquired DEC, and Compaq was acquired by Hewlett-Packard. He ultimately left HP to begin his personal company in Spain, doing search advertising and marketing, website growth, net apps and a lot extra again within the early 2000s. He did that for just a few years or so after which moved to the United States and labored at some businesses there and ultimately took a job on the Wall Street Journal after a recruiter reached out to him.

When he joined the Wall Street Journal there have been bones of an SEO staff there and he and his staff constructed out a formidable inside SEO staff. He stated administration actually purchased into SEO and that helped large time with development. He additionally stated they’d their very own taste of a paywall however then when Google launched Flexible Sampling, the a Wall Street Journal switched to that answer and that was large for them.

Approaching Tech SEO for a Global News Organization like Wall Street Journal:

Early on, Richard constructed a schematic to see how all the information factors, the way it all interacts with Google, the way it ends in visitors and a lot extra. A variety of it was additionally standardizing the stack, the know-how stack, even from utilizing the identical 404 throughout all pages. The WSJ even has many WordPress websites on subdomains of the, so he manages that as effectively. So the corporate nonetheless does handle a number of know-how stacks now. Richard then described the construction of the SEO staff on the Wall Street Journal.

You can study extra about Richard Nazarewicz on Twitter @richardnaz.

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