Connect together with your clients, simply promote your vacation gross sales and collect finish of yr donations with free Small Business Saturday & Giving Tuesday HTML electronic mail templates.

While Black Friday and Cyber Monday get many of the consideration through the vacation buying season, we shouldn’t neglect Small Business Saturday and Giving Tuesday. 

Small Business Saturday is the day after Black Friday, and encourages customers to buy at their native, neighborhood shops. Giving Tuesday occurs the day after Cyber Monday and is supposed to encourage individuals and organizations to provide again to their communities by means of charity, generosity, and  volunteering. 

These days current two superior alternatives to attach together with your viewers. 

Plus, we all know COVID-19 impacted impartial small companies and non-profits in a method nobody may have predicted this yr. So to assist small companies and non-profits take advantage of nowadays, AWeber’s design group constructed free electronic mail templates so that you can use on Small Business Saturday and Giving Tuesday.  

This vacation season, we hope everybody considers supporting impartial small companies on Small Business Saturday and non-profits on Giving Tuesday. 

What is Small Business Saturday?

Small Business Saturday is an annual buying vacation, first celebrated in 2010. It highlights and brings consideration to the significance of buying regionally at small companies in your neighborhood. It is well known every year on the Saturday after Thanksgiving to maintain native companies prime of thoughts throughout vacation buying.

However, this yr could look totally different for a lot of brick-and-mortar small companies. Due to COVID-19, many small companies may have to change their Small Business Saturday plans as a consequence of native social distancing mandates. 

That means instruments like electronic mail advertising and social media, will play a bigger position than ever earlier than to attach together with your viewers and allow them to know what they’ll count on when buying in your retailer. 

How to speak to your viewers about Small Business Saturday 


Here are some things to remember when selling your small enterprise this buying season. 

Remind your viewers that buying native has a constructive impression on all the neighborhood. $68 for each $100 spent with impartial native small companies stays in the neighborhood, versus solely $43 when purchases are comprised of a nationwide chain. 

Plus, buying native means they’re serving to individuals of their very personal neighborhood: neighbors, households, occasions, non-profits, and extra. 

Free Small Business Saturday electronic mail templates

One of the very best methods to speak together with your viewers and visually have interaction them together with your model is thru eye-catching electronic mail design. So AWeber created three totally different Small Business Saturday electronic mail templates you’ll be able to customise — accessible totally free in your AWeber account. 

These templates mean you can maintain your model id whereas together with logos recognized with Small Business Saturday. Pick one of many professionally designed templates you want as a place to begin and simply customise the content on your Small Business Saturday presents.

1. #StoreSmall template

#ShopSmall email template for Small Business Saturday

You can customise the #StoreSmall template to spotlight your corporation in a matter of minutes. Simply add in any particular presents, your brand, hyperlinks to your web site, and social media hyperlinks, and you might be prepared to start out interacting together with your viewers to advertise any specials.

2. Invitation to Small Business Saturday electronic mail template 

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