Connect together with your clients, simply promote your vacation gross sales and collect finish of yr donations with free Small Business Saturday & Giving Tuesday HTML electronic mail templates.
By Kristin MacLaughlin October 21, 2020
While Black Friday and Cyber Monday get many of the consideration through the vacation buying season, we shouldn’t neglect Small Business Saturday and Giving Tuesday.
Small Business Saturday is the day after Black Friday, and encourages customers to buy at their native, neighborhood shops. Giving Tuesday occurs the day after Cyber Monday and is supposed to encourage individuals and organizations to provide again to their communities by means of charity, generosity, and volunteering.
These days current two superior alternatives to attach together with your viewers.
Plus, we all know COVID-19 impacted impartial small companies and non-profits in a method nobody may have predicted this yr. So to assist small companies and non-profits take advantage of nowadays, AWeber’s design group constructed free electronic mail templates so that you can use on Small Business Saturday and Giving Tuesday.
This vacation season, we hope everybody considers supporting impartial small companies on Small Business Saturday and non-profits on Giving Tuesday.
What is Small Business Saturday?
Small Business Saturday is an annual buying vacation, first celebrated in 2010. It highlights and brings consideration to the significance of buying regionally at small companies in your neighborhood. It is well known every year on the Saturday after Thanksgiving to maintain native companies prime of thoughts throughout vacation buying.
However, this yr could look totally different for a lot of brick-and-mortar small companies. Due to COVID-19, many small companies may have to change their Small Business Saturday plans as a consequence of native social distancing mandates.
That means instruments like electronic mail advertising and social media, will play a bigger position than ever earlier than to attach together with your viewers and allow them to know what they’ll count on when buying in your retailer.
How to speak to your viewers about Small Business Saturday
Here are some things to remember when selling your small enterprise this buying season.
Remind your viewers that buying native has a constructive impression on all the neighborhood. $68 for each $100 spent with impartial native small companies stays in the neighborhood, versus solely $43 when purchases are comprised of a nationwide chain.
Plus, buying native means they’re serving to individuals of their very personal neighborhood: neighbors, households, occasions, non-profits, and extra.
Free Small Business Saturday electronic mail templates
One of the very best methods to speak together with your viewers and visually have interaction them together with your model is thru eye-catching electronic mail design. So AWeber created three totally different Small Business Saturday electronic mail templates you’ll be able to customise — accessible totally free in your AWeber account.
These templates mean you can maintain your model id whereas together with logos recognized with Small Business Saturday. Pick one of many professionally designed templates you want as a place to begin and simply customise the content on your Small Business Saturday presents.
1. #StoreSmall template
You can customise the #StoreSmall template to spotlight your corporation in a matter of minutes. Simply add in any particular presents, your brand, hyperlinks to your web site, and social media hyperlinks, and you might be prepared to start out interacting together with your viewers to advertise any specials.
2. Invitation to Small Business Saturday electronic mail template
These Small Business Saturday electronic mail templates embrace 4 totally different colour and picture choices. You can drag a component widget into your electronic mail template to alter the colour, add a brand, or substitute any photos.
3. Traditional Small Business Saturday electronic mail template
If you like the standard Small Business Saturday brand and blue background, then this template is the one for you. Easily add your brand, customise the decision to motion button colours, and add a coupon or photos with the drag and drop editor.
What is Giving Tuesday?
Giving Tuesday is an incredible alternative for non-profits to boost consciousness and funds for his or her worthwhile causes. Giving Tuesday is a world day of giving, celebrated on the Tuesday following Thanksgiving.
It kicks off the charitable season and the end-of-year giving. Giving Tuesday was created in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation to encourage individuals to do good and assist others.
Email is a strong device for non-profits on Giving Tuesday
Your donors received’t end up to assist your group on Giving Tuesday when you don’t ask them to. A Giving Tuesday electronic mail is a superb strategy to join together with your donors and educate them in your group’s unimaginable work.
A Giving Tuesday electronic mail marketing campaign additionally gives a terrific alternative to gather donor information and get to know your viewers higher. Studies present that 45% of donors make one other present to the identical non-profit the next yr.
AWeber makes it straightforward to section and tag your donors so you’ll be able to observe up with related details about your group.
Take motion! In the video under, discover ways to simply create a section of subscribers utilizing tags, save your dynamic segments, after which ship a customized electronic mail inside AWeber.
The week main as much as Giving Tuesday is an superior time to ship out a couple of emails about your group. Just guarantee that every electronic mail is related to your donors and maintain your subscribers engaged.
Free Giving Tuesday electronic mail templates
AWeber’s Giving Tuesday electronic mail template is professionally designed and pre-built with content recommendations. Simply add your organization data, a hyperlink to donate, and details about your non-profit’s improbable work and mission.
Ready to plan your Small Business Saturday and Giving Tuesday emails?
If you solely plan to ship one electronic mail through the vacation buying weekend, your subscribers will probably miss it because of the sheer quantity of emails despatched that weekend. Sending a number of emails or organising an automatic marketing campaign will assist you generate extra income or consciousness on your trigger than a single electronic mail.
Each electronic mail must be distinctive to bolster your worth and to forestall unsubscribes. Tailor your emails to totally different segments so every group of individuals receives emails with acceptable messaging.
To assist you take advantage of this vacation promotion season, AWeber has created an email campaign planning template. This template will mean you can set up, observe, and measure the outcomes for all of your electronic mail advertising campaigns and assessments. Quickly and simply measure all of your electronic mail sends and assessments’ efficiency, so you’ll be able to maximize your income this vacation season.
Pro tip: Download your free email planning template to create a vacation promotion calendar.
Best free electronic mail advertising software program
Our mission is easy: to ship powerfully-simple electronic mail advertising instruments to assist small enterprise homeowners and entrepreneurs — such as you — develop your corporation.
AWeber Free is our fully free electronic mail advertising and touchdown pages plan — good for many who are simply getting began or kicking off a ardour undertaking. We’ll offer you all the things it’s worthwhile to begin constructing your viewers at present.