It seems that SaaS blogs have a significant issue with their content being ripped off and republished.

In truth, 60% of weblog articles from 50 prime SaaS firms are now not distinctive to their web site. That’s based on a brand new research of over 52,000 weblog pages these manufacturers.

In its research, PlagiaShield additionally found a number of fascinating insights in regards to the varieties of content these prime SaaS blogs are publishing:

  • The common weblog publish size was 2,200 phrases.
  • The median phrase rely was 1,050 phrases.
  • For these non-unique pages, 54% of the textual content could possibly be discovered elsewhere on the internet.
  • The typical SaaS weblog publish had 1,600 potential thieves.

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It’s value noting that the research referred to those republished/duplicate posts as taken by “potential” thieves.

This is as a result of the reprints included articles that had been totally plagiarized but additionally these the place a number of sentences had been copied, or the weblog publish had been distributed by approved companions.

What’s the Risk of Having Your Blog Content Plagiarized?

While Google’s Gary Illyess has beforehand specified that duplicate content throughout web sites isn’t an issue so long as the right canonicals are arrange, content thieves are extremely unlikely to observe this rule.

Not solely that, thieves are taking the prices related to the creation of your content (time, analysis, high quality writers, and so on.) and utilizing it to:

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And extra.

Stolen Content Can be a Significant Issue for SaaS Companies

Paid promoting requires a substantial price range if firms wish to goal related SaaS search phrases.

As a end result, search engine optimization is commonly used to fill within the gaps the place paid prices are too excessive.

Additionally, weblog content accounts for a good portion of visitors era for prime SaaS firms:

Image accepted to be used by PlagiaShield

This could possibly be greater if thieves weren’t stealing your content and, by extension, your viewers.

As the research famous, there are many respectable causes your content might seem elsewhere on-line, together with:

  • PR distribution web sites.
  • Podcast directories utilizing your episodes’ description.
  • Medium, LinkedIn or different articles from staff that you just republished.
  • Guest posts you wrote utilizing massive elements of current weblog posts.

When Content Theft Kills Your Business

Many take into account content theft as a mere inconvenience or one thing that may’t be helped. However, it will probably trigger precise hurt.

Jeremy Mauboussin, founding father of PlagiaShield, defined that it was truly a pal who impressed him to look into the problem of plagiarism of brand name content. Jeremy was working in agricultural engineering on the time.

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His pal had spent years cultivating an internet site with 2 million web site customers per thirty days. He had put quite a lot of effort and time into creating high-quality, long-form content.

In 2019, within the house of sooner or later, he misplaced 70% of his visitors in addition to rankings and income.

Mauboussin constructed PlagiaShield as a way to see if the sudden downturn was resulting from content theft. And after utilizing the instrument to determine what content had been stolen and by whom, his pal was capable of work to get the stolen copy taken down.

How To Turn Content Theft Into search engine optimization Benefit

There are three popular opinions on the subject of dealing with stolen content:

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  • Ignore it.
  • Ask them to take it down.
  • Contact the server that hosts the area.

Automating the method of scanning the net for plagiarized content and figuring out who reprinted it provides you an extra three choices:

  • Ask for remuneration.
  • Demand a backlink.
  • Submit a DCMA to Google.

It additionally lets you see which reprints are respectable. This means to filter out syndicated items, licensed reprints, correctly cited passages of textual content, and so on. allows you to deal with the situations the place your content is getting used with out permission. Then you possibly can…

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Ask for Remuneration

When PlagiaShield scans for stolen copy, it pulls out the contact info for the webmaster/proprietor, their server supplier, and extra.

The instrument additionally shops e mail templates so requests for remuneration will be despatched in minutes.

If you request that the content be eliminated and compensation paid however the thief responds by solely eradicating the content, you haven’t misplaced something. But you do have the potential to realize much more.

Demand a Backlink

An different choice is to specify that they’re allowed to maintain the content they stole, however provided that they cite your model because the creator and supply a backlink to your web site.

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This choice should be taken with warning, although. You don’t need a whole bunch of low-quality web sites pointing to your model.

Analyze the quality of the website to determine whether or not it is a route you wish to take.

Leverage the data pulled by the instrument to cut back the time spent on this process.

It’s additionally an effective way for businesses to construct high quality backlinks to their shopper web sites with out having to spend a large period of time discovering potential web sites, contacting them, after which creating distinctive content.

Submit a DCMA Takedown Request to Google

An choice in Google Search Console lets you submit a request for Google to take away the URL that hosts your stolen content from the search outcomes.

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The downside is that these will be irritating and time-consuming to finish. For each, you have to embrace:

  • The URL of the infringing content.
  • Outline how you understand the content is stolen.
  • Exact quotes of the stolen content.

That’s quite a lot of time spent digging round and gathering proof.

Automating the gathering of this info in your behalf and completion of the shape reduces the time spent creating and submitting this request to mere minutes.

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It lets you scale your efforts to guard your model’s content.

There is enormous value in high-quality content, and sadly, I can’t envision a day the place writers and types will probably be secure from thieves.

But you might be able to reap some compensation within the type of remuneration or backlinks.


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