Looking for one of the best Amazon product analysis instruments?

It’s truly very easy to search out one. There’s a ton of software program that immediately exhibits you product demand, search quantity, competitors, and potential revenue – generally for FREE.

These are my 5 favourite Amazon product analysis instruments together with their strengths, weaknesses, and a few ideas for utilizing every to discover a successful product.

Amazon is simply scratching the floor of its potential. It’s set to DOUBLE REVENUE by 2025 (S&P Market Intelligence Report). There’s room for ANYONE with a superb product and work ethic to make 6, 7, and even Eight figures a YEAR. Ah, retail arbitrage. How candy it’s.

WARNING: Don’t take heed to the “LOL, do it yourself. Your brain is a free tool” Amazon sellers. Every profitable Amazon vendor (7 and 8-figures) I do know makes use of one in all these instruments. New sellers have two decisions: Guess and pray or use chilly onerous information.

Ready? Let’s discover you a winner.

The Best Amazon Product Research Tool of 2021…

1. Helium 10 – The Best Of the Best

Elevator PItch: Helium 10 is an unfair benefit, and simply essentially the most highly effective, correct, and handy Amazon vendor software program ever made. I’ve used it since 2017 and haven’t by no means even considered switching. It offers you extra product concepts and perception than some other device. You can sift by means of product concepts, calculate earnings, view gross sales estimates and traits, verify buyer opinions, and spy on rivals by reverse engineering their product listings. Every 7 and 8-figure vendor I do know makes use of it. If you’re critical about this, get it now and by no means fear about it once more.

Helium 10 Pros

  • Free and Starter plans to get your toes moist
  • As near foolproof as you possibly can presumably get
  • Research-made-easy 
  • Avoid high-competition merchandise by spying on rivals
  • End-to-end software program so that you don’t want anything
  • Reduces threat with in-depth gross sales perception

Helium 10 Cons

  • Not as beginner-friendly as rivals
  • Free plan is a bit restricted

All Amazon product analysis instruments fall into 1 of two classes:

  1. Helium 10
  2. Tools that want they had been Helium 10

I as soon as met a man at an eCom convention who known as it evil black magic. He’s not incorrect. The Amazon product analysis section doesn’t get any simpler. It’s like a cheat code.

Instead of simply serving to you discover a specific product, H10 is sort of a finder, validator, and projection machine in a single. For one subscription, you get:

  • In-depth competitor evaluation to see when you can truly rank
  • Keyword information to see what persons are truly trying to find
  • Product tracker to see stock estimates to be sure you can truly obtain sufficient gross sales to get opinions and keep away from stockouts (Amazon will kill you)
  • Review aggregation to verify public sentiment matches your intestine feeling plus the information

I hope you possibly can see the facility in that. Most analysis instruments allow you to provide you with product concepts.

Helium 10 helps you discover a good product, be sure that folks will truly purchase it, present you how one can rank it, and consider the competitors.

It’s truly extra like an Amazon enterprise analysis device and model builder now that I give it some thought.

Here’s why it’s the one device I take advantage of…

As quickly as you get the cling of it, it’s mainly fool proof (good for me!).

Helium 10 has instruments for each step of the analysis course of in a single place for as little as $37/month.

It’s mainly simply checking off bins at that time. 

This is what my course of seems:

  1. Product analysis and the key phrase analysis device

I kind within the area of interest, worth vary I’m going after, income objectives, and the variety of opinions and it offers me quick entry to invaluable perception for 450 million merchandise.

  1. Product Validation

I take advantage of Helium 10 to verify month-to-month gross sales, income, worldwide suppliers, stock, historic gross sales information, and worth throughout the board. Then I verify the key phrase search volumes. That means you understand precisely what you’re stepping into earlier than sourcing a product.

  1. Profit calculations

I take advantage of the calculator to see how a lot revenue I could make. It’s not all the time spot on nevertheless it’s rather a lot higher than different instruments or simply winging it.

  1. Review verify

Helium 10 aggregates buyer opinions for me so I can see what persons are saying. If folks hate it, I do know to remain away or what to do in another way with my merchandise.

  1. Competitor comparisons

I get to see precisely what I’m up in opposition to. If I discover rivals with quite a lot of holes of their recreation, I do know it’s time to assault.

See the way it’s actually simply checking bins?

Instead of doing all that tough work your self, Helium 10 mainly spits again the reply to you. 

I’m not saying it does it routinely – you continue to want to grasp what you’re . But when you’re critical about constructing a thriving Amazon enterprise, Helium 10 is precisely what you want.

BONUS – Helium 10 has all of the instruments in a single place: Once you’ve bought an authorized winner, Helium 10 empowers you to rank on the Amazon and Google serps, run paid advert campaigns, struggle with Amazon to get refunds again, and a ton extra. It’s the one device you’ll ever want for your entire promoting course of.

Discount alert! They’ve been variety sufficient to present our readers both a 10% lifetime low cost or 50% off your first month – click here to say the deal!

2. Jungle Scout – The Most Beginner-Friendly Research Tool

Elevator Pitch: The hottest of all Amazon product analysis instruments. Jungle Scout is often the device you begin with earlier than graduating to the massive leagues. Jungle Scout is just not as highly effective or correct as H10, nevertheless it’s a complete lot simpler. On prime of that, when you discover a product, JS connects you with completely screened and confirmed suppliers so that you don’t threat getting stiffed.

Jungle Scout Pros

  • 7-day free trial
  • The most beginner-friendly device
  • Opportunity rating quantifies successful merchandise into easy-to-understand metric
  • Point, click on, consider – simple as that
  • Supplier database (my favourite)

Jungle Scout Cons

  • Nowhere close to the facility or perception of H10
  • You’ll want to purchase different software program on your Amazon FBA enterprise
  • Price-quality ratio not fairly proper

Jungle Scout is the preferred, beginner-friendly, and dead-simple Amazon product software program on the market. 

Most profitable Amazon FBA entrepreneurs use Helium 10, however I guess they discovered their first product with Jungle Scout’s net app and browser extension combo.

The complete device is ready as much as make your life simpler:

  1. 7-Day Free Trial: Start poking your nostril round with out spending any cash. Why not?
  2. Niche Hunter: Don’t even know the place to start out? Rather than looking a specific product, now you possibly can hunt a distinct segment. Say you wish to discover merchandise at a sure worth and month-to-month demand, Niche Hunter exhibits you completely different product sorts (ex: residence and backyard), to level you in the fitting route.
  3. Opportunity Score: Imagine if specialists took all the important thing elements of a successful product (ex: good revenue margin and low competitors) and put them into one easy metric. Behold! Opportunity Score. It’s not tremendous correct, nevertheless it’s positively one other useful information level.
  4. Supplier Database: Rather than risking your total Amazon FBA enterprise on a random provider in an odd land, JS’s Supplier Database connects you with confirmed suppliers with a protracted historical past of working with Amazon FBA sellers.

Plus it has the world well-known JS Chrome extension. Helium 10 is total the higher device, however JS’s Chrome extension is unquestionably higher. It’s cleaner, extra correct, and extra useful.

Say you wish to consider a product after discovering it…

Just open the product web page, hearth up the Google Chrome extension, and increase. 

You’ve bought every thing from correct revenue and gross sales forecasts to competitors and Amazon rank in a single spot. Then head over to the Supplier Database and discover somebody to ship you the product from god is aware of the place.

I like to recommend it when you simply wish to discover your first product with out investing quite a lot of time or cash, and don’t thoughts upgrading in a couple of months when it’s time to get critical. 

Why it’s not my best choice

  • Value doesn’t match Helium 10: H10’s Starter plan is simply about $10 extra per 30 days than JS’s entry-level plan nevertheless it delivers far more end-to-end worth. If JS had extra aggressive costs, I’d be extra eager.
  • You commerce comfort for confidence: JS makes your life tremendous simple, nevertheless it doesn’t offer you higher key phrase analysis skill, market, or competitor information than H10. And I’m not a fan of the product tracker. Helium 10 empowers you to make can’t miss choices. JS, not a lot.
  • Not end-to-end: JS can’t deal with your entire promoting course of from supply to delivery. You’ll want some extra assist.

Want to present it a attempt? Click here to test it out!

3. Viral Launch – The Best For International Markets (and Launches)

Elevator Pitch: Viral Launch is a complicated market intelligence system high-level sellers use to maintain their pulse on the market, launch merchandise, and run worthwhile advert campaigns. It has many of the identical options of Helium 10 – they only aren’t as correct or usable. However, it’s obtainable in Eight worldwide markets! If this isn’t your first rodeo and also you need one of the best service for photographs, listings, and product launches after your subsequent product, VL is unquestionably value a glance. Not really useful for freshmen or intermediate sellers although.

Viral Launch Pros

  • Available in non-US markets (restricted instruments)
  • The greatest product launch service
  • Expert market intelligence (Ex: estimated gross sales)
  • Very clean interface
  • Great for working paid advertisements advertising campaigns

Viral Launch Cons

  • No newbie or starter plan
  • Product analysis instruments aren’t nearly as good as H10
  • Not as user-friendly as JS
  • Best options should not associated to product analysis

Imagine a product with essentially the most correct, up-to-date Amazon information fed into its system frequently so you could possibly view gross sales metrics (ex: estimated gross sales or month-to-month gross sales), traits, present costs, validated suppliers, and estimated earnings in actual time.

That’s Viral Launch in a nutshell. 

It’s like having a mole within the Amazon market that relays how the market is behaving as you do your analysis so you possibly can spot traits or inefficiencies earlier than others and pounce.

Theoretically, that’s all properly and good. But from a analysis standpoint, I discover that almost all Amazon sellers don’t have the chops to truly put all the information information to make use of. 

Let me put it in plain English:

If you had the talents to guage this information and these gross sales estimates, you in all probability wouldn’t be studying this text.

Nothing private. Even I have a look at the information and suppose “what!?!?!”. 

Personally, I favor the Helium 10 methodology:

Hey, you. This is nice. Do this!!

There are some things Viral Launch does properly:

  • Great for worldwide Amazon sellers: If you intend to be an Amazon vendor within the UK, Canada, Germany, Japan, France, Italy, Spain, or Mexico, VL’s product analysis device is the one possibility for you.
  • Product launches: VL not solely helps you discover and validate merchandise, it’ll take photographs of the rattling issues too and unfold the phrase. There’s a science to product launches that VL has perfected (therefore the title…). If that’s in your bag, test it out. VL may very properly get you to the highest of the Amazon outcomes web page and get you in entrance of tons of of hundreds of eyes for affordable.
  •  Market intelligence: Again, unequalled intelligence when it comes to sheer variety of information factors and accuracy. We’re speaking pinpoint correct gross sales estimates right here.

Why I don’t suggest it for freshmen:

  • No entry-level plan: It’d be good to make use of a few of the options for affordable quite than getting the entire shabang for $69/mo. It’s value it, however the different instruments have higher pricing.
  • International instruments are hit and miss: One of its largest promoting factors – worldwide markets – isn’t even that good. Only product analysis works in these markets. Market intelligence does as properly. Everything else – zip, zilch, zero.
  • It’s like Helium – simply worse!: I hate to sound cheeky, nevertheless it has all the identical instruments as H10…they only aren’t nearly as good. Why pay double for worse software program?

TL;DR: Viral Launch is a good device total, however not one of the best for product analysis. If you wish to discover a product and pay to get somebody to launch it for you, test it out.

4. AMZScout – The Best Cheap Amazon Product Research Tool

Elevator Pitch: AMZScout is a good way for brand new Amazon sellers to be taught the ropes with out investing tons of of {dollars} whereas getting professional recommendation alongside the way in which. It’s the one product analysis device on the listing with free instruments, a “cheap” plan, and high quality newbie coaching. If you’re sitting there considering “how do I even start looking for a product and become an Amazon fba seller?”, AMZScout will present you precisely what to do and offer you an affordable resolution for locating a superb product. That’s about it, although.

AMZScout Pros

  • Great newbie coaching movies for FREE
  • FREE plan and reasonably priced entry-level plan
  • Lifetime plan for critical Amazon sellers

AMZScout Cons

  • Not as highly effective or correct as different instruments
  • Lacking key metrics provided by H10
  • No provider companies
  • Pro Extension is a second-rate copy of JS

AMZScout is sort of a good set of coaching wheels for a big mountain bike: Safe, safe, and low-investment – however you’ll finally must take them off if you wish to get to the highest of the mountain.

Hey, I believed that was a cool metaphor.

What I’m making an attempt to say is there’s a ton of dangerous information on the market about discovering successful merchandise to promote, and most of it’s from folks making an attempt to promote you one thing, intentionally deceptive you, or who don’t know what they’re speaking about.

AMZScout offers you an opportunity to be taught nice recommendation from professional sellers BEFORE investing tons of of {dollars} in a device, after which offers you a really reasonably priced “Light” plan that’s solely about $17/month (paid yearly). As far as Amazon product analysis instruments go, that’s a steal.

I do know Amazon sellers bringing in $5,000 plus per 30 days that bought their begin with AMZScout. 

There’s zero disgrace in taking it gradual, particularly with one thing as advanced and essential as product analysis.

AMZScout is for you if…

  • You’re not sure about all this product analysis stuff: Plain and easy. Watch the newbie movies, snoop round, get an affordable plan and discover good merchandise to promote on Amazon. You can all the time improve later. No rush.
  • You like hands-on coaching: I like how devoted AMZScout is to serving to its clients. They have a category for just about every thing. Wish I had that after I was getting began.
  • You’re on a finances. Less than $200 a yr for every thing. That’s like Four gross sales for a median product.
  • You wish to lower your expenses long-term: This is the one device that has a Lifetime plan. Pay now and also you’ll by no means pay for a analysis device once more.

Why it’s not my best choice…

  • Doesn’t examine to the highest 3: H10, JS, and VL are on one other degree. There’s a purpose AMZ is so low-cost. You gained’t get practically the identical degree of product perception, key phrase analysis skill, or competitor information. H10’s information is a lot extra actionable and correct. Still higher than Seller Labs although!
  • Not a fan of the extension: Basically a knock off of JS’s extension with out the identical degree of information (plus it’s buggy generally).
  • Lacks high-end options: No provider, search engine marketing methods, stock administration, or refund companies and missing high-level competitor and key phrase analysis device. Anyone utilizing H10 or JS may have a head begin on you.

Verdict: An ideal place to start out, be taught the ropes for affordable, and transfer on. Start here in order for you free coaching, however don’t count on to keep it up long run. It’s not a matter of when you’ll hit a ceiling, it’s when.

5. ZonGuru – My Guilty Pleasure Amazon Product Research Software

Elevator Pitch: An Amazon device made by bootstrappers full with cool device names (Love-Hate and Keywords on Fire!), the smoothest interface, and each device a vendor may ever want. That, plus an official partnership with Alibaba will get it on my listing. ZonGuru is enjoyable, correct, and designed for solopreneurs who love researching, tinkering, and automating every thing that strikes inside an inch of its life.

ZonGuru Pros

  • The greatest interface and colour scheme within the recreation
  • Simple, intuitive, and enjoyable – I’ll geek out for Eight hours at a time with out complications
  • Great automation instruments
  • Comprehensive information (ex: PPC bid value)

ZonGuru Cons

  • Smaller product database
  • Less correct information
  • Niche Rater doesn’t examine to H10 or JS

I may ZonGuru surf till Jeff Bezos’ hair grows again and by no means get uninterested in it. 

The interface is like butter, and it’s bought each device any solopreneur (a lone wolf Amazon vendor) goals of getting. Like:

  • Email automation
  • Review aggregator
  • Fraud alerts
  • Business sprint (for checking Sales Rank)
  • Business metrics
  • Keyword tracker
  • Product tracker (in sheet kind)

And that’s simply scratching the floor.

But that is about product analysis instruments, so let’s minimize to the chase. Where most instruments have Three or Four analysis instruments, ZonGuru offers you 5:

  1. Niche Finder – Narrow down worthwhile product concepts based on your preferences.
  2. Niche Rater – A quick, 360-degree view of how viable a distinct segment relies on Four distinctive standards. Including greatest vendor rank, achievement information, and large manufacturers rating on your merchandise.
  3. Love-Hate: No, not your final relationship. This device quantifies public opinion together with actionable key phrase perception (who doesn’t love phrase clouds?).
  4. Sales Spy – Your typical competitors spying device. Extensive information to get you began like detailed gross sales estimates and estimated delivery prices.
  5. Easy Source – A direct pipeline to Alibaba’s verified suppliers. This is a one-of-a-kind alternative.

Word clouds for the win!

And all this is available in at lower than Helium 10 and even Jungle Scout.

In concept, ZonGuru finds you a worthwhile area of interest, ensures you get essentially the most worthwhile one, exhibits you what persons are considering so you understand how to market it, spies in your rivals, and finds you a provider.

It’s not simply an Amazon product analysis device – it’s a enterprise accelerator.

So why isn’t this my best choice?

A number of causes:

  1. The product database and information factors are missing: H10’s product database offers far more outcomes and correct information. Again, all of it comes all the way down to confidence. With Helium 10, I all the time really feel like I’ve essentially the most correct image of the market. Not a lot with Zon.
  2. Not a fan of the Alibaba connection: Just as a result of you possibly can see the producers doesn’t imply they’re good. You’re nonetheless counting on Alibaba’s “opinion”. For instance, JS personally screens and charges suppliers for you, guaranteeing you solely get legit companions.
  3. Sales Spy is missing: You get much more actionable and up-to-date information from Viral Launch or Helium 10’s reverse asin device than from ZonGuru. Zon offers you the naked bones and that’s about it.

Closing Thoughts – What is the Best Amazon Product Research Tool

It actually comes down to at least one query:

Are you critical about beginning an Amazon enterprise and wish the best possible device potential? Or are you on the fence and wish to take a look at issues out earlier than making a call?

If you’re prepared to start out constructing a 6-figure retailer, Helium 10 is the one product you’ll ever want. You may as properly get it now and transfer ahead with the arrogance of realizing you’ve bought one of the best device within the enterprise. 

It’s like $10 per 30 days extra for the business customary. That’s a espresso and a cookie at Starbucks (how is that even potential?).

If you’re on the fence and want one thing easy, low-cost, and straightforward, begin with Jungle Scout.

If you’re nonetheless considering “Amazon product research tools? What?”, then go along with AMZScout and watch some coaching movies. Once you get the cling of it, you’ll have a ton extra confidence and really be enthusiastic about discovering a product.

Just heed my phrase: This is a very powerful a part of constructing a profitable retailer. No device goes to magically discover you a winner with out placing within the work. So don’t blame me if it doesn’t work out simply since you bought lazy.

Best of luck!

Amazon Product Research F.A.Q

Q: What is one of the best Amazon product analysis device?

A: The greatest Amazon product analysis device is well Helium 10. It’s the preferred device amongst elite Amazon sellers making seven figures and above. Every different device is a product analysis device solely. Helium 10 is a successful product accelerator.

Q: How do you do product analysis on Amazon?

A: You do product analysis on Amazon by discovering a product with a good revenue margin in a low to moderate-competition area of interest. From there, you verify opinions to verify sufficient clients truly just like the merchandise, then do key phrase analysis to make sure there are literally sufficient searches to assist a enterprise. Once you affirm you may have a viable product, you discover a dependable provider and also you’re able to go. It’s a lot better to pay for a device for this quite than do it manually.

Q: Which Amazon device is greatest?

A: Helium 10 is much and away one of the best Amazon device, however JungleScout and Viral Launch aren’t far behind. If you’re searching for one of the best, get Helium 10. If you’re searching for one thing extra reasonably priced, attempt JS.

Q: Which device is used for Amazon key phrase analysis?

A: The commonest instruments for Amazon key phrase analysis are Helium 10, JungleScout, ZonGuru, and Viral Launch.

Q: How do I get product concepts from Amazon?

A: You get product concepts from Amazon by first setting your self some life like standards relating to worth, weight, revenue margin, and storage prices. If you’re new to the sport, I like to recommend beginning with one thing small, gentle, and sturdy. Next, I’d stick with a worth vary of $50 or much less so you retain up-front funding low. Then, head to the Amazon Best Sellers web page and delve into the sub-categories that suit your standards. That, or you possibly can create a free account with one of many instruments I’ve listed right here and use them to get product concepts.

Q: What merchandise are in excessive demand on Amazon?

A: Products which might be all the time in excessive demand on Amazon embrace residence enchancment, self-care, residence and backyard, sports activities and outside tools, child stuff, and electronics and equipment.

Q: What product has the very best revenue margin?

A: The product with the very best revenue margin is actually onerous to pinpoint, nevertheless it’s often one thing like jewellery, child’s toys, and sweetness merchandise.

Q: Can I get wealthy promoting on Amazon?

A: Yes, you will get wealthy promoting on Amazon. The platform is ready to double in income by 2025.  6% of Amazon sellers are millionaires (JungleScout Amazon Sellers Report). That’s 6 out of each 100 those who begin a enterprise.



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