The different day I noticed Paul Haahr, a Google Search engineer vet, retweet one thing shared by Daphne Keller, former Google Search lawyer, who shared Facebook VP’s Nick Clegg Medium piece named You and the Algorithm: It Takes Two to Tango. With me thus far? Anyway, the tweet from Daphne Keller “we will reward this behavior until you adapt your business and get too good at it, and then we will punish it” caught my consideration. Paul Haahr defined “The idea here about adversarial/evolutionary behavior is one I’ve thought about a lot over the years. One interesting aspect of it being evolutionary is that intent doesn’t really matter – it happens because certain behaviors are rewarded.”

Here is the tweet, I 100% advocate you click on on it, and scroll up and skim via the entire abstract. When you’re finished with that, hold studying under.

So once I that Paul Haahr tweeted the above tweet, I requested him for his ideas on this cycle of a search engine developing with a strategy to reward conduct after which having later to punish it as a result of SEOs figured it out… Paul took a while to reply however his tweets are tremendous insightful. Here they’re:

I did ask Paul to increase on this final tweet and that is what he mentioned:

Here is his response:

I don’t wish to add any commentary round what was written right here as a result of I believe I would misstate one thing or probably take among the phrases out of context. But I discovered these responses from Paul to be tremendous fascinating and thought you’d all wish to see this.

Forum dialogue at Twitter.

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