I’m completely happy to announce that the B2B Lead Blog moved to the markempa blog (the place advertising and marketing meets empathy).

In this replace, I wish to share what you may anticipate and what’s subsequent to maneuver ahead.

So, why change?

You may be questioning why you’ll change a very good factor?

I’ll admit that shifting the B2B lead blog into markempa wasn’t a call made immediately—nor was it made simply.

I nonetheless had a little bit of the nostalgia issue with the B2B blog as I bear in mind writing my first blog submit one night time in the Fall of 2003. At the time, there weren’t a number of blogs of its form. I’d nearly say that I “grew up” writing with that B2B Lead Blog.

This blog resulted in a publishing take care of McGraw-Hill that in the end produced my bestseller, Lead Generation for the Complex Sale.

Despite all this, extra just lately, I’ve felt myself being drawn to markempa extra as I’ve grow to be so enthusiastic about what it was turning into. At the identical time, I additionally obtained a number of optimistic suggestions from others about markempa as a model and message.

So, this transformation is about focus.

It not made sense to maintain two blogs with comparable content going at the identical time. Also, operating two websites created friction for readers who would’ve wanted to maintain up with two completely different locations in the event that they needed to remain updated. It was clear that now was the time to merge them. In an business that has grown and adjusted equally to how the B2B Lead Blog has advanced over the years, I believe now is an ideal time.

How will this blog change?

I’ll all the time proceed to share concepts, methods, and approaches as I be taught.

When I began the B2B Lead Blog, I couldn’t discover sources and sensible concepts associated to steer technology for the advanced sale. So, I began writing to share what I used to be studying. That was 18-years in the past, and a lot has modified.

The web, buyer shopping for habits, digital advertising and marketing, and the rise of algorithms and martech have created a complete new advertising and marketing and gross sales world. We’re now utilizing instruments and approaches that actually didn’t exist a number of years in the past.

Preparing for the future of selling

The future of selling and gross sales will embody extra expertise like machine studying, predictive knowledge analytics, and self-optimizing techniques. These instruments will allow and increase entrepreneurs in methods we haven’t imagined.

But right here’s the factor, at its core, advertising and marketing, gross sales, and lead technology will all the time be about constructing relationships. Technology can’t substitute our instinct, and there’s no technique to automate belief. Building up buyer perception and belief takes time. And that’s why I’m doing new analysis as a result of we should be ready to embrace the future.

Because… all the expertise, automation, optimization, finest practices, machine studying, and analytics received’t show you how to get the outcomes you need till you grasp this:

Empathizing with clients is greater than a gentle ability. Empathy helps you transcend rational logic-based advertising and marketing to know how your patrons really feel. We have to deal with an emotional connection earlier than conversion.

The finest advertising and marketing and promoting is serving to.

What’s subsequent for the markempa blog?

I’m researching empathetic advertising and marketing, and I’ll share extra about that quickly by the markempa blog. There will even be new additions to this website in the type of programs and workshops.

I’m additionally thrilled to have the ability to proceed bringing different thought-leading voices in gross sales and advertising and marketing to this nook of this web through interviews, visitor blog posts, occasions, and unique content.

Lastly, in the event you subscribe to this blog through RSS, please replace your subscription to the new feed at the prime proper of the web page or use this deal with: https://www.markempa.com/feed

I stay up for maintaining with the accelerating evolution of B2B lead technology, demand technology, advertising and marketing for the advanced sale, and serving to you do the identical.

I stay up for what’s to come back, and I hope you all do too. Thank you for studying all these years.

You can learn extra about empathy-based advertising and marketing right here.

Talk with you all quickly,

Brian

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