Managing your social media accounts as a small enterprise can really feel intimidating. When precisely are you imagined to publish once more and wasn’t there a message on Facebook you acquired final night time? And so, as a substitute of being a channel for you to advertise your small business and purchase prospects, social media turns into a burden.

Well, concern not as a result of that’s what we and a number of different companies are precisely right here for!

With the assistance of a social media administration platform, you possibly can manage your entire social media presence and communication, and control your efficiency.

But how do you select the fitting platform and do you want all instruments which are on provide or perhaps only a choice of them?

To provide help to along with your alternative, we’ve rounded up 10 of the preferred social media administration platforms which are suited for the wants of most SMBs. Platforms differ within the variety of options they supply, their particular emphasis on how finest to handle social media, and naturally their pricing.

So, with out additional ado, listed below are 10 nice social media administration instruments for small-to-medium companies!



The least we may do is toot our personal horn earlier than we go head-to-head with our opponents, eh? 😊

The one factor we hear most frequently from our prospects is that they’ll’t get sufficient of the feel and appear of our platform. And we love listening to this as a result of that’s precisely what we had in thoughts once we constructed it; ensuring it’s intuitively straightforward to make use of.

Just have a look at that UI beneath.

Now, on the subject of our Falcon Essentials answer, it’s particularly constructed for small companies in want of a strong instrument (that’s straightforward on the pockets too, in fact) to handle their social media efforts.

The title doesn’t deceive – it consists of all of the necessities wanted to remain on prime of your social media publishing, engagement, and efficiency monitoring. But despite the fact that social media is a crucial a part of your to-do listing, it shouldn’t take up all of your priceless time, proper?

That’s the thought behind Falcon Essentials: to drastically lower down on time spent on social media. Basically, you can also make Falcon Essentials to do quite a lot of the work for you.


  • The primary advantages of the Falcon Essentials instrument embody:
  • Cross-publish content to all of your social media channels from a single calendar
  • Plan out your month and schedule posts to exit at completely different time zones
  • Preview your content earlier than you publish to ensure it appears good
  • Respond to feedback, messages, and notification throughout networks from a single customizable inbox
  • Create message templates to keep up a zero-inbox
  • Export buyer conversations
  • Create your personal dashboard or use our templates
  • Track, analyze, and construct reviews based mostly in your efficiency throughout all channels
  • Manageable from desktop or cell app


Try Falcon Essentials for free with our 14-day trial. The worth begins at $129 monthly (plus, there’s a reduction when you join for a full 12 months).

2. Sprout Social

Sprout social smb tool


Sprout Social’s platform consists of social media listening, publishing, engagement, and analytics instruments. An attention-grabbing side of the platform is that it gives the choice to create buyer profiles and it could possibly work together with different instruments similar to Zendesk and Salesforce. For an SMB, the Standard plan could also be ample, although it doesn’t embody the listening and amplification options.


Some of the principle options which are accessible with Sprout Social embody:

  • Drafting, queuing, and scheduling posts throughout completely different networks inside one window
  • An built-in inbox that lets you filter content from completely different channels and monitor key phrases and hashtags
  • Analytics that embody efficiency reviews, benchmarking, and comparisons throughout publish and networks


Plans: Standard $99, Professional $149, and Advanced $249 per consumer monthly.

3. Socialbakers

social bakers


Socialbakers provide one behemoth of a instrument! Backed by AI, their platform might help corporations decide who their personas are, uncover influencers in addition to provide you with content concepts. Of course, it additionally options the usual suite of planning, publishing, monitoring, and communication instruments.


The following are a few of the options that set Socialbakers aside:

  • Audience, persona, and influencer evaluation pushed by AI
  • All-channel social listening to derive priceless insights
  • Community administration to enhance buyer expertise


Plans are $200/month for 10 profiles or $400/month for 20 profiles (+ tax).

4. Hootsuite



Hootsuite is without doubt one of the outdated canine of social media advertising and marketing and administration and it’s worthy of the title. In addition to content creation and buyer communication instruments, Hootsuite additionally permits groups to speak with one another and assign duties. Moreover, in addition they provide app integrations that permit customers so as to add new capabilities to the platform.


Among others, Hootsuite gives a few of the following options and instruments:

  • Content creation and scheduling, buyer communications, and in-team coordination
  • With the Hootsuite Academy, your staff can get extra coaching and certification and keep on prime of developments
  • Depending in your plan, options for optimizing adverts, proving ROI, monitoring developments, and amplifying your content are additionally included


Plans embody: Professional $19/month, Team $99/month, Business $599/month, and Enterprise which is customized (+ tax).

5. Buffer



Did that over 75,000 corporations make use of Buffer’s merchandise? So, I suppose you would say there’s one thing to them! Buffer has two primary merchandise – Publish and Analyze – that permit companies to conduct all their social media administration actions by means of one dashboard. On prime of that, in addition they have a variety of options that assist with rising conversions and gross sales.


Buffer’s platform gives the next options:

  • Plan and publish content on all main platforms and collaborate with staff members on drafting, reviewing, and approving posts
  • Measure efficiency, create insightful reviews, and obtain options on the best way to improve attain and engagement
  • Use extra options similar to first remark, hashtag planner, tagging, and extra, to extend visibility


Each of Buffer’s merchandise is paid for individually. A free 14-day trial is on the market for every of them.

Plans for Publish are: Pro $15/month, Premium $65/month, Business $99/month.

Plans for Analyze are: Pro $35/month, Premium $50/month.

6. Agorapulse



Agorapulse gives a number of options which are supposed to seize the entire strategy of managing your social media. This consists of capabilities to interact prospects straight, publish content, hearken to social conversations, collaborate with others, and extra. In addition, in addition they provide a number of free instruments similar to a Facebook Ad Report instrument and a Twitter Report Card for competitor evaluation.


With Agorapulse you possibly can:

  • Manage content by means of a shared calendar that lets you evaluation your exercise, and approve or rejects posts
  • Engage your viewers on each platform by means of an built-in inbox and arrange guidelines to reasonable the influx of messages
  • Get higher insights into your followers and followers by means of the social CRM perform


Plans embody: Medium $75/month, Large $159/month, X-Large $239/month, Enterprise $399/month

7. eClincher



eClincher gives options for each small and medium companies in addition to enterprises. For small companies, the platform encompasses the entire vary of crucial instruments required to handle social media with ease. eClincher could be very common with prospects and their many awards function proof!


Some of eClincher’s options that permit small companies to handle their social media effectively embody:

  • One account to handle all channels, communications, planning, and publishing
  • Automation options to streamline your content and engagement
  • Ad boosting and repute administration instruments to extend your visibility and conversions


eClincher gives the next three plans: Basic $59/month, Premier $119/month, Agency $219/month.

8. Coosto



Coosto is a platform that’s notably well-suited for small companies. Their options span the vary of content advertising and marketing, PR & communication, customer support, and branding. This encompasses all the mandatory instruments required by a enterprise to handle its social media presence and appeal to new followers and gross sales alternatives.


As an all-in-one answer for social media administration, a few of the options provided by Coosto embody:

  • Listen to on-line conversations, publish and schedule content, have interaction your viewers, and report in your efficiency
  • Analyze opponents and uncover new concepts for your content technique and alternatives to interact your followers
  • Use heatmaps and engagement reviews to adapt your communications and content to shifting pursuits and wishes


Pricing for Coosto’s platform is just not publicly accessible. Hit them as much as discover out extra!

9. MeetEdgar



With MeetEdgar you don’t have to babysit your social media however can let it do its personal factor. One of Edgar’s primary options is the emphasis on automation and scheduling that’s supposed to release small enterprise homeowners.


To allow you to are inclined to different components of your small business, Edgar additional gives the next options:

  • A excessive diploma of automation, together with scanning your content, and suggesting quote-worthy textual content for you to publish on social media
  • Category-based scheduling of your posts which introduces selection and breaks up your content feed
  • A/B testing of your social messaging and weekly reviews to evaluate your efficiency and set new objectives


Edgar is available in two flavors: Edgar Lite $19/month and Edgar $49/month.

10. ContentCal



If you’re operating a distant staff, ContentCal could be the platform for you. Like any of the platforms above, ContentCal covers the entire spectrum of planning, publishing, speaking, and reporting in your social media advertising and marketing. But what it stands out with is its ease of use and visually-rich and intuitive interface.


Some of the issues that make ContentCal nice embody:

  • Flexible workflows that permit you to construction and delegate duties in probably the most applicable method
  • Grammar examine to ensure your messaging is obvious in addition to a pocket book to jot down concepts and briefs
  • Collaboration choices to get enter from completely different staff members and create the best message


ContentCal’s pricing plans are Pro $17/month, Company $47/month, Premium and Enterprise, each of that are customized.

Ready to begin crusing the advertising and marketing seas?

As an SMB it’s necessary that you simply handle your social media with ease. Stressing out about responding to messages or double-checking whether or not you posted right now is hardly what you want, on prime of your different duties.

A social media administration instrument might help you keep away from all this by offering you with a easy interface that integrates all channels and social media actions. That manner, caring for your social media exercise is one thing you are able to do over espresso moderately than changing into an train in endurance and self-restraint.

So perhaps think about a social media administration instrument this 12 months as a manner to assist your operations.

Want to take a look at Falcon? Book a demo with us to learn how we are able to make your social media expertise a breeze!

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