TikTok’s new pattern report supplies perception into the sorts of content more likely to generate probably the most engagement in 2021.

Knowing which matters are resonating with TikTok customers can assist entrepreneurs keep forward on the platform and join with extra shoppers.

TikTok analyzed a yr’s value of efficiency knowledge to establish which classes grew probably the most and which of them remained persistently common all through 2020.

“These categories will continue to shape the platform in 2021, but at the same time, we expect the TikTok community to come up with many more new trends and topics. They always do.”

The report begins with a giant image take a look at the highest ten hottest content classes, and prime ten development classes.

TikTok’s pattern report branches off into a group of regional reviews the place entrepreneurs can be taught what audiences of their geographic space are interested by.

What follows is a deep dive into the North American report, which covers TikTok traits within the USA and Canada.

TikTok Trend Report For USA & Canada

TikTok’s pattern report for North America identifies the 4 most consumed and quickest rising content classes out of dozens of current classes:

  • Home & Garden (+156% development)
  • Camping (+113% development)
  • Video Game (+104% development)
  • Cooking (+57% development)

Home & Garden

With a lot of North America working remotely, the house is the place individuals are spending most of their time. And TikTok is the place they’re turning to for renovation inspiration.

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This previous yr has pushed important development in engagement in TikTok’s dwelling & backyard class. These explicit hashtags are producing probably the most engagement:

  • #homerenovation
  • #homedecor
  • #homeimprovement
  • #bedroomcheck
  • #makeover
  • #painter
  • #diyproject

When creating dwelling & backyard content, TikTok recommends capturing not solely the completed product however taking audiences on your entire journey.

Camping

TikTok customers in North America are longing to journey once more, as evidenced by the expansion of engagement within the tenting class.

These explicit camping-related hashtags are producing probably the most engagement

  • #outside
  • #tiktoktravel
  • #overlanding
  • #jeeplife
  • #campinghack
  • #offroading
  • #lifehacks
  • #survival

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Marketers can capitalize on customers’ love for outside videography by serving to them get entangled themselves.

TikTok recommends creating content that empowers audiences to take that first step or conjures up veterans to take their outside adventures even additional.

Video Gaming

Gaming is wildly common on TikTok.

That consists of footage of video video games, like customers’ proudest achievements, in addition to content about video video games, corresponding to customers recreating gaming eventualities in actual life.

These particular gaming-related hashtags are producing probably the most engagement on TikTok:

  • #fortnite
  • #gaming
  • #minecraft
  • #amongus
  • #callofduty
  • #gamer
  • #xbox
  • #twitch

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TikTok says the expansion of gaming content presents a “massive” alternative for manufacturers throughout all verticals.

Admittedly it could take effort and time on the a part of entrepreneurs to know the gaming neighborhood, however this shall be “paid back and more” with a loyal viewers of followers.

Cooking

TikTok is turning into a house to progressive beginner cooks serving to others with easy-to-learn recipes.

More time at dwelling over the previous yr means extra time within the kitchen, and TikTok is the place individuals are more and more turning to for meal inspiration.

These particular cooking-related hashtags are producing probably the most engagement on TikTok:

  • #recipe
  • #tiktokfood
  • #foodies
  • #masterchef
  • #quickrecipes
  • #easyrecipes
  • #ramsayreacts
  • #learnontiktok

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Marketers can reap the benefits of the expansion of cooking content by creating informative content round making ready meals and utilizing totally different kitchen instruments.

Source: TikTok For Business



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