By Kelly Forst January 28, 2021
Make your subscribers really feel additional beloved this Valentine’s Day. And see distinctive Valentine’s Day e mail examples to encourage your individual.
Valentine’s Day: it’s a time to have fun romance, togetherness, and self-love.
And you possibly can assist make your e mail subscribers really feel additional beloved this 12 months. You simply have to know easy methods to ship the proper Valentine’s Day e mail.
Don’t have an e mail marketing campaign deliberate? You don’t wish to miss out. Last 12 months, it was estimated that the average person will spend around $71 on Valentine’s Day.
Want in on the motion? Here are our high 5 tricks to ship Valentine’s Day emails your viewers will love.
Tips to ship lovable Valentine’s Day e mail campaigns
Craft the proper Valentine’s Day e mail topic line
Be particular in your topic strains and use phrases that clearly convey what your e mail incorporates. Subscribers favor opening emails which are most related to them.
For your Valentine’s Day emails, remember to point out that you simply’re sending them a message that pertains to the vacation. Whether you’re a restaurant proprietor and wish to remind subscribers to make a reservation, otherwise you’re a baker hoping to encourage individuals to purchase candy treats for a beloved one, remember to tie it to the vacation:
“Time’s Almost Up! Make Your Valentine’s Day Dinner Reservation at Cibo Ristorante Now”
“Need Chocolate? Pick Up A Sweet Treat For Your Valentine at Joe’s Bakery!
Offer one thing considerate for the vacation
Valentine’s Day is a time to have fun love — and self-love. Can you provide one thing distinctive and particular that stands out? How are you able to add a particular twist to the standard Valentine’s Day present giving?
And don’t neglect about those that could also be celebrating Valentine’s Day alone. That’s why I like this e mail from Papersource, which centered on self-love this time of 12 months.
Send a customized comply with up e mail to those that bought — and those that didn’t
Send some additional like to those that bought from you. You can ship a tailor-made e mail with associated services or products that they might be taken with primarily based on their buy. Or, ship them a ‘thank you’ present with a present card or low cost on their subsequent buy.
Using segmentation, you can even discover out who didn’t open your Valentine’s Day e mail. Entice them with a reminder that Valentine’s Day is correct across the nook and embrace a suggestion they will’t refuse within the topic line.
Make your Valentine’s Day emails eye-catching
Beautifully designed emails are inclined to pop within the inbox. Add some Valentine’s Day aptitude to your messages to face out and visually point out to your readers that that is an unique, seasonal provide.
Colors like pinks, purples, and reds are pure decisions for Valentine’s Day. Readers will instantly know you’re presenting them with a singular, seasonal provide.
Or, use eye-catching GIFs (just like the one beneath). Adding some motion to your emails is a good way to attract your reader in.
Pro tip: Want to make use of a GIF in your e mail? We put collectively a Valentine’s Day GIF Guide, only for you.
Create a way of urgency
Remind your subscribers that Valentine’s Day is correct across the nook by together with the date (February 14) in your topic line. For your subscribers who let the vacation creep up on them, they is likely to be inspired to see how one can shortly assist them out.
Five Below despatched an e mail with the topic line “ok but v-day is LITERALLY tomorrow,” efficiently creating a way of urgency for folk to get their buying in sooner moderately than later.
Unique Valentine’s Day e mail examples
If you promote services or products that slot in nicely with the vacation naturally — implausible. You do you!
But so many firms aren’t essentially promoting services or products that slot in with the vibe of Valentine’s Day. If you end up in the same scenario, you’re not out of luck. Check out how these manufacturers stood out with distinctive takes on the standard vacation e mail.
To draw prospects into their retail shops on Valentine’s Day, glasses retailer Warby Parker compiled humorous tweets from prospects, joking it’s the proper place to search out romance. I don’t know if it labored, but it surely undoubtedly made me snicker.
Handy, a home cleansing and handyman providers supplier, reminded subscribers their houses want some love, too. I don’t learn about you, however I don’t often consider residence cleansing as a conventional Valentine’s Day provide — however they introduced it in a manner that slot in with the vacation completely.
Bloomscape, a house plant ecommerce firm, took a singular method on a extra conventional Valentine’s Day present. Instead of roses, Bloomscape identified that houseplants make a terrific present.
Your personal Valentine’s Day e mail templates
Inspired to create your individual Valentine’s Day e mail marketing campaign? Check out the professionally designed templates by AWeber beneath.
They’re free to make use of once you become an AWeber user, too.