Discover who offers one of the best free electronic mail advertising companies. Including the professionals and cons plus which firm offers probably the most additional advertising instruments.
By Sean Tinney July 30, 2020
Email advertising is probably the most environment friendly means to talk and construct a relationship with your viewers. It permits you to converse with them straight by means of their inbox, at a time that’s handy for them.
Email advertising is such a helpful device for small companies, in reality, 79% of small enterprise homeowners say electronic mail advertising is vital to their success.
Did that electronic mail advertising achieved proper, can really improve your income, create extra loyalty between your clients and improve your model consciousness. Yet, regardless of the impression it may possibly have on a enterprise, solely 46% of small businesses are using email marketing.
Maybe it’s the time it takes to construct an electronic mail marketing campaign. Or possibly you’re merely undecided how. Maybe it’s the associated fee.
If what to look for with an electronic mail service supplier, then these ought to now not be a issue.
Here at AWeber, we wish to see your enterprise thrive. So to assist, we’ve put collectively a complete listing of what to look for with a free electronic mail advertising service supplier.
What Should You Look For with a Free Email Marketing Service Provider
This is a little bit of a difficult query as a result of each enterprise’ wants are going to be totally different. So we’ll do our greatest to spotlight the professionals, cons, and primary options of every on-line electronic mail advertising firm so as for you to weigh what’s most vital to the success of your enterprise.
Now that we’ve recognized some free electronic mail advertising service suppliers, let’s take a deeper dive into every one so you can also make a determination that’s greatest for you.
I’ll admit, I could also be a little biased when writing about AWeber, so I simply let all of the powerfully-simple additional options, award profitable customer support, and world-class platform do the speaking.
AWeber is without doubt one of the main electronic mail suppliers, serving to over 1 million small companies efficiently develop their enterprise. And we’ve achieved it longer than anybody else (we had been based in 1998).
What makes this free model stand out above everybody else is our dedication to you. We really care concerning the success of your enterprise. When you open an account with AWeber, you get the identical stage of service we offer all of our clients. AWeber Free delivers powerfully-simple, industry-leading options for free of charge to you. That’s proper — no bank card and no fee with AWeber Free. Ever.
Plus, you get our Industry-Leading Deliverability. We are consultants in ensuring your message hits folks’s inbox. We don’t outsource electronic mail processing, making certain we management deliverability from end-to-end.
Need to transfer from one other electronic mail service supplier? No drawback, we’ll migrate your contacts and electronic mail templates to your new platform. Plus, you’ll have entry to 100s of electronic mail templates (and climbing), our easy-to-use drag-and-drop editor, and our touchdown web page builder with free templates included.
And we don’t cease there. AWeber is continually increasing our platform primarily based on feedback we receive from our customers. Whether that’s to add extra options to assist your enterprise develop or to create a higher person expertise.
Our mission is straightforward: to present you with a simple to use electronic mail advertising platform that does 90% of the work for you.
AWeber’s Free Email Marketing Tools
AWeber has the whole lot you want to begin rising your enterprise — for free. We provide advertising options in our free plan that truly matter to the success of your enterprise, together with:
- All electronic mail design instruments (together with Smart Designer)
- Campaign automations
- Sign up varieties
- Landing web page builder
- Native integration with main ecommerce and small enterprise options
- Free migration out of your present electronic mail advertising supplier
- 24/7 cellphone/electronic mail/chat entry to buyer options
AWeber Free Email Platform Pros
With so many benefits it’s powerful to slender it down to simply a few professionals however I’ll give it my greatest shot. With AWeber Free, you might have the whole lot you want to create superb wanting emails AND touchdown pages, you’ll give you the option to automate your electronic mail advertising, and combine with 100s of different companies.
- Drag-and-Drop editor. This may probably be one of many best drag and drop electronic mail and touchdown web page modifying instruments you’ll ever use. Create customized emails and touchdown pages in simply minutes with out ever writing a line of code.
- Landing Page Templates & limitless touchdown pages. Many platforms will restrict the variety of touchdown pages that you may construct. Not us. We know a touchdown web page may very well be the muse for your enterprise to improve their leads movement. Part of our mission is to provide help to develop your enterprise, so why not offer you each benefit to energy you ahead.
- Access to our Smart Designer, an AI-powered design assistant that mechanically builds you amazing-looking branded electronic mail templates in seconds. We perceive not everyone seems to be a graphic designer, so we make creating lovely electronic mail templates tremendous simple.
- Get began even sooner with a enormous library of pre-built electronic mail templates. Again, we strive to make your job simple by doing 90% of the work. Simply add your brand and also you’re prepared to ship your emails.
- Access to our Award-Winning Customer Service Team. Ask our award-winning buyer options workforce any query by cellphone, chat or electronic mail. They’re out there 24 hours a day, 7 days a week to provide help to succeed with electronic mail advertising.
I can go on perpetually speaking concerning the fanatic advantages and options that AWeber Free has out there. But why go on when you’ll be able to see for your self. Sign up as we speak for AWeber Free. No bank card, no dedication, no worries when you’re a part of the AWeber household.
AWeber Free Email Platform Cons
I’d be mendacity if I instructed you we didn’t have any cons with our free electronic mail companies. We don’t provide electronic mail cut up testing on the free plan. Plus there are another unbelievable options that you’ll solely have entry to with our Pro plan. But we are able to’t give the farm away, though we tried.
But the most important con with AWeber Free is that you simply didn’t uncover it earlier. Really, it’s that good.
When you consider electronic mail service suppliers, MailChimp is normally on the high of the listing due to their model consciousness and the way lengthy they’ve been supporting small companies. Overall MailChimp’s free electronic mail platform is stable. In truth, of all the e-mail advertising platforms we evaluated, MailChimp often is the second best choice.
MailChimp’s Free Email Marketing Tools
You get entry to a number of of MailChimp’s options with the free plan. However for these instruments you obtain entry to, MailChimp places a restrict on what you should utilize.
Some of the important thing options you get with the free plan embrace:
- Website builder
- Landing web page builder
- Marketing CRM
- Integrations with over 200 apps
Mailchimp Email Platform Pros
You don’t final 20 years in enterprise with out realizing what you’re doing, and we’ll give it to MailChimp they’ve a very sturdy platform with a number of advantages with their free plan. Yes, it does have it’s limitations, corresponding to saving most of their primary instruments for paying clients.
The advertising CRM device is a good contact that you simply gained’t see with many different free platforms. You also can construct and publish a primary web site.
Mailchimp Email Platform Cons
If you worth buyer assist, then Mailchimp is probably not for you. You’ll obtain 30 days of electronic mail assist when you enroll, however after that you simply’re by yourself. You’ll obtain no cellphone, no electronic mail, or no chat assist.
Not all people has a artistic background and may construct emails or touchdown pages that look superb and may convert, so that they depend on the templates offered by their electronic mail advertising supplier. With MailChimp, you solely have entry to their “basic” templates.
And whereas MailChimp’s free plan has some benefits, MailChimp can shortly start getting expensive as you start rising your enterprise and wish extra assist and options.
ConvertKit is an electronic mail advertising service supplier that’s constructed by a blogger for bloggers, though the platform is just not restricted to bloggers. The free plan begins at 100 subscribers for free, however that may leap to 1,000 by means of their referral program the place you’ll be able to earn a further 100 subscribers for each referral who additionally indicators up for a ConvertKit account.
ConvertKit’s Free Email Marketing Tools
On ConvertKit’s pricing comparability web page they state their free instruments as together with:
- Landing web page builder
- Form builder
- Subscriber tagging
ConvertKit Email Platform Pros
The largest professional that I can discover with this platform is a device that isn’t but launched. ConvertKit just lately introduced a model new device known as ConvertKit Commerce. This function will allow you to promote digital merchandise proper inside ConvertKit’s platform.
Outside of ConvertKit Commerce, there aren’t many professionals to ConvertKit’s platform that you simply couldn’t discover in different electronic mail service suppliers.
They present free migration companies, so for those who want to transfer from one other electronic mail advertising platform, they are going to help in transferring you to ConvertKit. But you will want to have 5,000+ subscribers for it to be price their effort and time.
ConvertKit Email Platform Cons
ConvertKit is a very primary platform. There aren’t any drag-and-drop electronic mail templates or builders. In truth, you solely have two templates to select from — a plain textual content model and a very plain-looking HTML model. And with the HTML model, you might be restricted with what you’ll be able to customise.
The free plan additionally doesn’t embrace electronic mail automation, which might be irritating if you would like to start cultivating a relationship with your shoppers by sending welcome or thanks emails.
While their touchdown web page builder could also be absolutely customizable, you might have far fewer templates to select from in contrast to different electronic mail advertising platforms corresponding to AWeber.
And they outsource their buyer assist so it may possibly take hours to days for you to get a response. There is not any electronic mail or cellphone assist, as a substitute you permit a message of their app and somebody will electronic mail you a response.
Overall, ConvertKit lacks the bells and whistles that you may get with most different free electronic mail advertising companies like MailChimp and AWeber.
ShipInBlue was really based as a digital company. They switched to turn into an electronic mail advertising supplier once they realized a possibility to assist entrepreneurs automate electronic mail advertising on a finances.
ShipInBlue is a good device for ecommerce entrepreneurs with custom-made triggers primarily based on buy conduct and the power to import buyer orders.
ShipInBlue Free Email Marketing Tools
While ShipInBlue has some superb electronic mail advertising options, lots of these are solely out there with their paid plans. Here are a few of the higher options out there with the free plan:
- Unlimited contacts
- Customizable signup varieties
- Advanced segmentation
- Marketing automation workflows (up to 2,000 contacts)
ShipInBlue Email Platform Pros
ShipInBlue probably has top-of-the-line advertising automation instruments. Their automation options are superior and user-friendly. In truth, they’re ready to monitor your clients’ web site conduct and set off an electronic mail message at simply the best time.
ShipInBlue’s electronic mail builder can also be a very simple and handy device to use. You have the choice to use certainly one of their 140 electronic mail templates, or you’ll be able to construct your electronic mail marketing campaign with their easy-to-use drag-and-drop editor.
ShipInBlue Email Platform Cons
While ShipInBlue is a stable electronic mail advertising platform with good instruments, they nonetheless lack a variety of options you may get with different electronic mail suppliers. And they save their core options for their paid clients. You want to be on the Essential plan to begin getting a few of the actual, juicy options, corresponding to A/B testing, extra detailed reporting, and higher assist.
ShipInBlue can also be restricted within the variety of integrations with their platform.
Despite these limitations, the most important con for the ShipInBlue platform would have to be their each day electronic mail ship restrict. While you’ll be able to have an infinite variety of subscribers, you’ll be able to solely ship 300 emails a day, up to 9,000 for the month. This makes it almost unimaginable to develop on the free plan earlier than you want to improve.
MailerLite provides good worth and a stable platform. Their electronic mail campaigns had been simple to arrange and use. They cater to small companies, as roughly 90% of their subscribers have 50 workers or much less.
MailerLite Free Email Marketing Tools
The MailerLite free electronic mail plan consists of entry to options like automation, touchdown pages, and superior segmentation. However, like different suppliers, some key options are gated and dwell chat and cellphone assist are usually not out there.
Some instruments that you simply do get embrace:
- Landing pages, however restricted variety of templates
- Drag-and-drop editor
- Built-in photograph modifying
- Pop-up subscribe varieties
- Email automation
- Advanced segmentation
MailerLite Email Platform Pros
MailerLite was one of many best to use platforms we evaluated. You don’t want a technical background to arrange and ship emails. And their electronic mail marketing campaign stories are clear and straightforward to perceive.
You additionally get full entry to their advertising automation choices which is a handy choice for these extra refined entrepreneurs.
They even have a popup creator which you’ll have arrange and prepared to go with simply a few clicks.
MailerLite Email Platform Cons
While the reporting and electronic mail setup are very easy to use and navigate, their segments and grouping might be fairly complicated.
And like so many different electronic mail advertising platforms we evaluated, you’ll be able to solely construct up to 5 touchdown pages. And they’ve a very restricted variety of electronic mail and touchdown web page templates. If you don’t have a artistic background, you might discover this very irritating.
If your primary purpose is to discover a stable platform that’s low cost when you graduate previous the free plan, then MailJet could also be for you. MailJet is without doubt one of the most elementary electronic mail service suppliers that we researched, particularly when it comes to their free electronic mail plan.
MailJet Free Email Marketing Tools
MailJet’s free electronic mail advertising options are very, very restricted. Like ShipInBlue, you gained’t have to fear about upgrading your account as your subscribers improve, because you get limitless contacts. However, additionally like ShipInBlue, they restrict you to a sure variety of sends per day.
Other options within the free plan embrace:
- API’s, SMTP Relay, Webhooks
- An superior electronic mail editor
- Advanced statistics
MailJet Email Platform Pros
The professionals for the free electronic mail platform are few and much between. There’s clearly the limitless contacts, which is a massive plus. They even have a very simple to use drag-and-drop editor which is nice for a new person. Outside of that, we didn’t discover too many professionals that will separate MailJet from the competitors.
One professional price noting is a multi-user collaboration function, which permits a number of customers to work collectively in real-time on the identical electronic mail. Think Google Docs. However, that is solely out there on the Premium or Enterprise paid applications.
MailJet Email Platform Cons
MailJet is a very primary electronic mail service supplier with no added advantages outdoors of electronic mail sending. Many of the opposite electronic mail advertising corporations we reviewed have additional options corresponding to a touchdown web page builder or pop up builder. These additional options may very well be vital as you look to develop your enterprise and lower your expenses within the course of.
And, as talked about above, though you’ll be able to have limitless contacts, MailJet does restrict the variety of emails you’ll be able to ship in a day to solely 200 or a max of 6,000 per thirty days. You might discover it powerful to develop your enterprise sending to solely 200 a day.
If you’re wanting for a platform with electronic mail automation choices, however don’t want touchdown pages as an choice for amassing subscribers, then it is perhaps price trying out Moosend.
Moosend Free Email Marketing Tools
Moosend is comparatively new when it comes to offering free electronic mail advertising companies. And the out there options are on par with a few of the extra well-known platforms.
- Unlimited emails
- Sign up and subscription varieties
- Reporting and analytics
- Drag-and-drop editor
- Email automation
Moosend Email Platform Pros
Moosend’s free electronic mail advertising platform provides a variety of options not supplied on different free platforms. Marketing automation options like onboarding and deserted cart sequences and listing segmentation, a/b testing choices and spam testing can be found.
Moosend’s Drag-and-Drop builder and templates additionally assist electronic mail entrepreneurs get began with electronic mail design with out worrying about coding.
Moosend Email Platform Cons
Moosend’s platform permits up to 1,000 distinctive subscribers on the free tier. However, when your subscriber depend begins to climb, so does Moosend’s value.
Other sometimes vital options like the power to ship transactional emails and create touchdown pages are lacking from Moosend’s free electronic mail platform. Phone assist can also be overlooked of the free plan, and is reserved for enterprise stage customers.
If you’re wanting for a advertising automation platform that allows you to do extra than simply electronic mail, SendPulse has choices for you. SendPulse provides SMS messaging, transactional electronic mail capabilities, chatbots and net push notifications.
SendPulse Free Email Marketing Tools
SendPulse has a good variety of out there instruments, together with:
- Email advertising automation
- Web push notifications
- SMS advertising
- Viber advertising
- Chatbot messaging
SendPulse Email Platform Pros
SendPulse allows you to ship up to 15,000 emails to 500 subscribers. However, the free plan limits the variety of sender addresses you’ll be able to have. Plus, whereas SendPulse provides some cool options like its Automation360 device and the power to resend to subscribers who haven’t opened your messages, SendPulse limits the storage quantity for information up to 20Mb.
SendPulse Email Platform Cons
In addition to the restricted sender addresses and storage quantity, SendPulse doesn’t enable you to bulk handle electronic mail addresses — i.e. you’ll be able to’t export your mailing lists to Excel or different spreadsheets. And if you would like to use SendPulse due to its SMS capabilities, you need to know that you may solely ship 10 free SMS textual content messages by means of its free plan.
EmailOctopus has a stable sender repute with emails being despatched by means of Amazon SES. Once you progress previous the free model, EmailOctopus is pretty reasonably priced, however you get what you pay for by way of options. If all you want are primary electronic mail options, then this electronic mail advertising service supplier price contemplating.
EmailOctopus Free Email Marketing Tools
They don’t have a massive variety of options, however these they do have are stable.
- Email advertising automation
- Sign up varieties
EmailOctopus Email Platform Pros
Yes, EmailOctopus has one of many extra beneficiant free plans by way of subscriber depend. Free customers can ship 10,000 emails every month to up to 2,500 contacts, which is nice if you would like to ship a weekly publication. Plus, with an easy-to-use WISIWYG electronic mail builder, creating good wanting electronic mail newsletters isn’t tough.
EmailOctopus Email Platform Cons
EmailOctopus’ simplicity — which some may view positively — can also be certainly one of its primary downsides. Their function set is extraordinarily restricted and their usability is just not that sturdy. The device additionally shops your statistics for solely 30 days at a time.
So, if you would like to take a extra strategic method to electronic mail advertising past weekly newsletters and analyze your electronic mail advertising outcomes, it could be greatest to look elsewhere.
BenchMark offers a easy electronic mail advertising service, however that’s simply how they need it. They designed their electronic mail builder to be easy and simple. Their electronic mail editor is tremendous simple to use, one undoubtedly doesn’t want a technical background to use this function.
They satisfaction themselves on being worldwide as they’ve a presence in fifteen nations world wide. Plus, from a useability standpoint, BenchMark will get it proper.
BenchMark Free Email Marketing Tools
If you might be simply beginning out with electronic mail sending and have a very small electronic mail listing, then the out there options may go for you. However, in contrast to the competitors, BenchMark’s out there options on their free plan are very lite.
- Basic Email Marketing
- Lite Marketing Automation
- Signup Forms
- Basic Drip Campaigns
- Heatmap reporting
BenchMark Email Platform Pros
BenchMark’s largest professional is their, as they put it, insanely easy drag & drop editor. And you’ll get no argument from me. This editor is so simple as it will get.
Automation Pro is a device developed by Benchmark Email to create automations for your electronic mail subscribers. Automations are a set of components or modules that mechanically carry out particular duties primarily based in your subscribers’ interactions with your emails and web site. Within Automation Pro, automations can add or take away subscribers from lists or mechanically ship an electronic mail primarily based on web site exercise, that are duties that common automations can’t do.
Their heatmap reporting is a good contact for the extra refined marketer. And they’ve a primary, however stable advertising automation device the place you’ll be able to arrange easy behavior-based electronic mail campaigns.
BenchMark Email Platform Cons
As good of a platform the BenchMark has to provide, they’ve their cons. For starters, you’ll be able to solely ship 250 emails per thirty days. I don’t find out about you, however that’s not sufficient for me to ship one electronic mail to my listing.
The free plan can also be lacking a lot of key options wanted to develop your enterprise corresponding to their touchdown web page builder, extra superior electronic mail automation, and precedence assist.
So, how do you resolve what’s proper for you?
We know, that’s a lot to absorb. But placing within the time upfront to determine what electronic mail advertising service is greatest for you’ll repay in the long term. Just need a fast comparability of crucial options? Check out the desk we put collectively on the high of this text.
Ultimately, be sure to select a supplier who has — and can — stand the check of time. While migrating to AWeber from one other platform is painless, we are able to’t promise the identical for the opposite guys. So do your due diligence upfront to be sure to’re selecting a platform that’s powerfully-simple and offers you the options you want now and sooner or later.