Videos are booming in popularity online, so many businesses have started leveraging it to drive traffic to their websites. The right videos can drive traffic, the wrong videos can also drive traffic (away from your site). Consumers have a love-hate relationship with videos, While there are a number of reasons why videos can actually drive traffic from a website without the site owner even realizing (you can read more here); that’s not our focus in this article.
In this article, we’re focusing on how to keep your videos aLIVE on social media. Hint, go LIVE – via streaming! Live video streaming is not only an engaging way to connect with your followers, it can also help grow your audience. The best part, it becomes part of a fun AND interactive customer experience.
Read on and find out how and why you can keep your brands a(live) via live videos on social and especially in facebook Live video. Plus why we’re sure you’ll love facebook Live videos as much as us.
- You can convey information about your products or services in real time. This would be good for special events or new launches. Sure you could run boosted posts on your social media platforms with high quality creatives or display ads on Google or even you-tube. But wouldn’t it be better with a Live ‘show-and-tell’ session? Furthermore, with Live video, you can build up the excitement and hype by integrating with your usual boosted posts and display ads, ‘counting down’ to launch date.
2. You can directly know the sort of content your audience enjoys and engages with the most, through a Live video session, as it is real time. As the video streams, likes, will come in as and when your audience sees it and likes it. Nothing beats such Live analytics and insights.
3. Besides you being able to see comments from your audience, your audience will be able to see commentary from other consumers or viewers as well. This provides not just another referral source. This provides a powerful source of referral as it is real time, unedited, unaudited.
4. We all know that videos have fast become the main source of content. If a picture paints a thousand words, imagine how much more a video can tell, within a very short time span. In this social and digital age, we’re talking about typically between 1 to 3 seconds. Video content is visually appealing, easy to digest and recall. Suffice for us to mention here is that 500 million facebook users view facebook videos daily. If you need more compelling evidence about the power of facebook videos, don’t take our word for it, check out the statistics at MediaKix.
If your digital marketing team is not using videos as one of your outreach arsenal, it is time to rethink your social media strategies. Another compelling point is to consider that organic reach is slowly being taken over by paid reach in social. Videos provide an effective and viable option for marketers to gain more reach in this competitive information landscape.
With all the above in mind, isn’t it time your brand tap on the potential benefits of Live video streaming and go Live on social?
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