Not positive what to jot down in your affirmation and welcome electronic mail messages? Read on to study extra about what you must embody in your first emails to subscribers.
By Sean Tinney September 17, 2020
Your affirmation and welcome electronic mail are your first impression. They set the tone on your relationship with subscribers and may enhance engagement for future emails.
But to make them profitable, there are two issues you’ll want to do: create an automatic electronic mail collection and write compelling affirmation and welcome emails.
By automating them, you possibly can join along with your subscribers instantly and mechanically. (Plus, save your time!) And with the proper writing methods, your emails might be compelling and sound human, as a substitute of robotic.
Ready to craft partaking affirmation and welcome emails? In this publish, you’ll study precisely find out how to write them.
Let’s begin off with the very first electronic mail your buyer will obtain from you – the affirmation electronic mail.
What is a Confirmation Email?
A affirmation electronic mail is an electronic mail triggered based mostly on a selected buyer motion resembling inserting an order, subscribing to an electronic mail listing, or registering for an occasion.
Types of Confirmation Emails
There are 4 most important forms of electronic mail affirmation messages:
- Order affirmation electronic mail – confirms the transaction of a services or products
- Booking affirmation electronic mail – informs buyer that resort, flight, and different journey preparations have been made
- Registration affirmation electronic mail – offers affirmation that buyer is registered for upcoming occasion
- Subscription affirmation electronic mail – additionally known as an opt-in electronic mail, requires prospects to substantiate electronic mail handle to finish opt-in course of
Why You Should use a Confirmed Opt-in Email
How to jot down a affirmation electronic mail relies on the sort – order, reserving, registration, or subscription. Confirmation emails (or confirmed opt-in) comprise a hyperlink or button that your subscribers should click on to substantiate they need to be subscribed to your listing.
It is nice electronic mail advertising and marketing observe to ship a confirmed opt-in (COI) electronic mail as a result of:
- It prevents mistyped and pretend electronic mail addresses from cluttering up your listing
- It improves deliverability. When you might be utilizing a COI electronic mail, all subscribers are opting into your listing twice. This is named double opt-in, and it could possibly typically result in extra emails reaching your subscribers’ inboxes.
- It can decrease spam complaints, and this typically leads to greater deliverability as nicely.
What to Include in Your Automated Confirmation Email
1 – Confirm your buyer’s request
Whether it’s for a reserving, reservation, order, or subscription, you’ll want to affirm their transaction. This begins establishing confidence and belief along with your model and offers prospects peace of thoughts that their request was processed.
2 – Verification of electronic mail handle
It’s essential to have prospects confirm their electronic mail handle. It’s primarily having the client say “yes, I want to receive email from you,” twice. This helps you enhance your supply fee and get greater electronic mail engagement.
Confirmation Email Examples
Chipotle’s confirmed opt-in electronic mail explains why subscribers are receiving this message and precisely what they need to do.
In the confirmed opt-in electronic mail for our AWeber Blog Newsletter beneath, we inform subscribers about the advantages of being on our listing (free weblog posts, programs and ebooks!). This helps to enhance the conversion fee of our confirmed opt-in electronic mail.
Once subscribers confirmed their electronic mail, it’s time to formally welcome them to your electronic mail listing.
How to Write a Great Welcome Email
First lets perceive what a welcome electronic mail is and why it’s crucial.
What is a Welcome Email
A welcome electronic mail is usually the primary (or second after a affirmation electronic mail) a buyer receives. This is an important electronic mail you’ll ever ship your buyer as a result of it’s the first impression which may make or break your relationship.
Why you NEED to have a welcome electronic mail
Welcome emails may probably be essentially the most extremely engaged electronic mail that you just ship a buyer. Studies present welcome emails see open rates 4 times higher and click-through rates 5 times higher than other emails.
The greatest welcome emails have such nice outcomes as a result of they arrive in your subscriber’s inbox on the peak of their curiosity – once they’ve simply signed up on your electronic mail listing. And typically, electronic mail advertising and marketing welcome emails comprise the incentives companies promise on their join varieties. So subscribers are eagerly awaiting these emails and their freebies.
At different occasions, subscribers are enthusiastic about signing up for a e-newsletter, and the welcome electronic mail offers them a sneak peek into what they’ll be receiving.
Whatever the situation is, the most effective welcome emails sequences constantly carry out nicely and may do rather a lot in the direction of bettering your electronic mail advertising and marketing technique. For instance, an excellent welcome electronic mail will:
- Help to enhance your electronic mail deliverability
- Get extra emails to subscribers’ major inboxes
- Boost open charges and click-through charges for future emails
- Decrease spam complaints and unsubscribes
- Help you promote your services or products
(Your welcome electronic mail is just the start. Learn find out how to craft good emails on a regular basis with our FREE What to Write course.)
How to Write a Welcome Email
An efficient welcome electronic mail ought to embody these key parts:
1 – Make an excellent first impression
Introduce your model and welcome your subscribers. Allow your prospects to start out changing into conversant in you. This electronic mail will assist set the tone for all future emails.
Don’t attempt to promote something in your welcome electronic mail. It’s method too early in your relationship with this new subscriber. That’d be like asking somebody to marry you on the primary date!
However, the welcome electronic mail is an efficient alternative to start establishing a relationship that may result in gross sales afterward.
2 – Thank your subscribers
It’s a privilege to get a brand new buyer or subscriber, be sure you present that appreciation and welcome them to your model.
3 – Set expectations
You can set expectations by explaining how regularly subscribers will obtain emails from you and by strolling them via the sort of content they’ll obtain.
If you inform subscribers up entrance that you just’ll be emailing them each day, for instance, they’ll be much less more likely to mark your emails as spam, as a result of they’ll expect each day emails.
Additionally, whenever you inform subscribers of the sort of content they’ll get from you and also you stick with these tips, subscribers could also be much less more likely to mark your emails as spam or unsubscribe, as a result of they’re conscious of the sort of content you ship.
4 – Introduce prospects to your model
Not everybody who indicators as much as your electronic mail listing might be conversant in your model. As a end result, embody details about your self and what you are promoting. Let prospects know find out how to get in contact with you. Do you provide 24/7 customer support? Can prospects attain you by electronic mail, telephone, chat?
5 – Ask subscribers to safelist (previously often known as whitelist) you
Earlier on this publish, I discussed that welcome emails can improve deliverability and assist extra of your emails attain the inbox.
To make this occur, ask subscribers to safelist you within the copy of your welcome electronic mail.
Safelisting is when a subscriber provides your sender identify to their electronic mail contacts. When an electronic mail supplier resembling Gmail acknowledges that you just’re within the subscriber’s contacts, they’ll you’ll want to ship your electronic mail.
You can ask somebody to safelist you by offering directions for a way to take action.
Add your individual twist
Be human, your welcome electronic mail shouldn’t sound prefer it got here from a robotic. Your subscribers need to hear from you. Set the tone, and let your persona shine via.
Remember, that is your first impression. Make a splash proper from the get-go. If you do that proper, your readers will finally be capable of acknowledge your voice in each stage even when your brand and model colours go lacking out of your emails. And they’ll be much more excited to open your subsequent electronic mail.
Welcome Email Examples
Here’s an instance from Further which asks prospects to safelist their subscribers early within the electronic mail:
Take a take a look at how Farnam Street welcome electronic mail pattern beneath, they clarify that subscribers will obtain an electronic mail every Sunday with the most effective mind meals from the week:
In a bit of her welcome electronic mail to new purchasers, Jill Angie of Not Your Average Runner introduces herself via a brief and compelling story.
This is a brief story — however it’s compelling! Jill makes use of a conversational tone and is tremendous likeable. You can do that too in your individual emails.
Nomadic Matt, a journey blogger, builds pleasure in his welcome electronic mail by telling subscribers they’ll get, “amazing tips, tricks, and deals sent to you so you can travel more on less.” He then permits them to decide on the kind of journey content they need to obtain from him by having them choose the nation they need to journey to subsequent.
Optimize with Email Automation.
These 2 emails are the primary automated messages you must ship to subscribers. But they’re simply the tip of the iceberg. You can leverage the ability of electronic mail automation to create a advertising and marketing machine that’ll promote your product and improve your income. And the most effective half? This machine will run on autopilot, earning money for you when you do different issues.
Get began with electronic mail automation! Create your FREE account with AWeber as we speak, and alter the best way you ship emails without end.
Help writing affirmation and welcome emails
Still want just a little assist determining find out how to write your emails. We’ve acquired you lined with our Free What to Write Guide.
Plus AWeber prospects have affirmation electronic mail and welcome electronic mail templates that you should utilize, saving your much more effort and time.
What comes after your affirmation and welcome emails?
Once you’ve your affirmation and welcome emails collection set, it’s time to start out fascinated with the remainder of your sequence. How many emails in your welcome collection ought to be decided by testing. There actually isn’t any proper or improper reply.
How to Write an Engaging Welcome Email Infographic