From right now onwards, issues might look a little totally different if you click on to make use of Falcon’s Listen module to do your social media monitoring of the day.
When Cision (our father or mother firm) added Brandwatch to the household, we began working collectively as a staff to combine their AI-powered, deep social listening capabilities into the Falcon platform.
So, say good day to the brand new Listen — now powered by Brandwatch!
Imagine, with just a couple of clicks you’ll be capable of discover which means within the hundreds of thousands of conversations taking place on-line. You’ll understand how prospects actually really feel about your model, your merchandise, even your rivals, and also you’ll be capable of detect tendencies as inspiration to your subsequent social media campaigns.
This is precisely what our revamped Listen—now, powered by Brandwatch—is right here that will help you do.
Well, that, and far more.
Exactly how will Listen | Powered by Brandwatch assist your model?
Okay, so, Listen | Powered by Brandwatch lets entrepreneurs seek for and analyze what persons are speaking about on-line throughout at least 100 million sources starting from social media to boards to evaluation websites and past.
And sure, that was 100 million on-line sources.
The AI-powered analytics device screens mentions throughout the net which permits social media managers to strategically floor significant insights and react immediately to what’s trending now.
Basically, you possibly can:
Explore trade and business-related tendencies.
Exploit the ability of synthetic intelligence (AI) and machine studying to remain updated with information associated to your model, trade and rivals. This will assist you to make smarter enterprise choices and create significant advertising methods and campaigns throughout all of your channels.
Get to know your prospects better than you ever have.
You get to discover your on-line viewers in new, artistic methods. You can observe the hundreds of thousands of conversations taking place on-line, really feel the heartbeat of your neighborhood, analyze adjustments in sentiment, and use these insights to gas your content advertising technique.
Detect uncommon exercise and get a notification when one thing’s up.
When it involves disaster, we (as social media managers) know that each millisecond counts. With this device, you possibly can sleep simple figuring out that you simply’ll be notified if and when there may be a spike in model mentions someplace. Plus, you possibly can set it as much as alert your staff about any detrimental mentions, to allow them to react promptly and earlier than it escalates.
Get a straightforward overview of mentions the place you’re already monitoring different conversations.
Oh, and in case you’re an avid Falcon person, you’ll be comfortable to know that you could entry your saved searches (the mentions you’re following) immediately from the Engage module (your social inbox) too. This means you possibly can observe all of the related conversations on-line — each those the place folks write on to you and those the place folks write about you — from the identical place.
What our prospects are saying
While our product groups have been busy fidgeting with the product integration, we managed to onboard a few early birds to check the brand new Listen. Here’s what Duncan from Toyota needed to say about his expertise:
“The Brandwatch integration with Falcon is a great addition to the tool and allows us to combine our content, engagement and listening activities in one place, saving time and making it easier to deliver insights.”
— Duncan Rumney, Manager at Toyota GE.
How about you? Are you searching for a social media listening answer for your corporation too?
We’ll be comfortable to provide your staff the grand tour.