YouTube is including a brand new function to the cellular homepage that’s designed to assist customers discover extra content they haven’t seen earlier than.

In flip, this could assist channels get extra movies found by individuals exterior of their present viewers.

The function is known as “New to You” and, because the title suggests, it curates a feed of content that’s new to the person consumer.

YouTube customers are reportedly voicing complaints that their dwelling feeds are getting stale with the identical sorts of suggestions.

In response, YouTube constructed New to You, which permits customers to discover past their typical suggestions and browse various kinds of movies which can be associated to their pursuits.


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Here’s extra about New to You and the way it will assist get content in entrance of extra viewers.

YouTube’s ‘New To You’ Feed

YouTube’s new function will present up on customers’ cellular dwelling pages in two methods.

The first approach, which YouTube refers to as New to You on refresh, seems on the entrance of the subject carousel on the highest of the display screen.

When customers faucet on it they’ll see a complete new set of suggestions that includes content they haven’t seen earlier than.


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The second approach customers will encounter this function is on immediate.

New to You on immediate triggers after customers scroll far sufficient down their feed with out discovering one thing to watch.

YouTube Improves Content Discovery With ‘New to You’ Feed

An choice immediately within the feed will invite customers to faucet into the New to You feed. It will take customers into a brand new set of exploratory suggestions the place they will uncover new sorts of movies.

New to You vs Explore Feed

YouTube makes a degree of noting that the New to You feed is totally different from the Explore feed.

Explore helps viewers on YouTube uncover content in particular verticals like gaming, or magnificence, or content that’s trending worldwide.

Explore isn’t essentially customized to particular person customers, and the suggestions don’t take customers’ pursuits into consideration.

The New to You feed, however, is customized.

With this function YouTube is aiming for a steadiness between content customers will like, plus content that could be a little exterior their common viewing habits.

While customers can actually discover new movies from quite a lot of creators in Explore, it’s not tailor-made to their viewing historical past.


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Everyone sees an identical set of suggestions in Explore, whereas the New to You feed is exclusive to every consumer.

For extra, see the announcement beneath:

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