YouTube is launching a brand new sort of search outcomes web page that seems when customers search for movies by hashtag.

YouTube first launched the flexibility to look by hashtag in 2018, however it by no means labored completely. Previously a hashtag search would come with content utilizing the hashtag and different associated content that didn’t comprise the hashtag.

Now, when trying to find a particular hashtag on YouTube on both the desktop or cell app, customers will see a devoted web page that solely accommodates movies with that hashtag.

Here’s an instance for the hashtag #search engine marketing:

Another manner customers can entry hashtag search outcomes pages is by clicking into any mechanically linked hashtag displayed on YouTube. Hashtags are prominently proven above video titles.

After clicking by means of on a hashtag, YouTube says the brand new search outcomes pages will probably be sorted to maintain the “best” movies on the prime.

I interpret that as that means finest performing movies, as the brand new hashtag pages are stuffed with content with excessive view counts printed by in style channels.

However, should you scroll down far sufficient it’s potential you’ll discover hidden gems from smaller channels.

One of probably the most attention-grabbing components of those new hashtag pages is the video depend on the prime. Each hashtag web page exhibits what number of channels have printed movies with that hashtag, and what number of movies there are in complete.

YouTube Launches New Hashtag Search Results Pages

Not solely is that this data attention-grabbing from a curiosity standpoint, however it may be helpful to entrepreneurs and content creators.

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For instance, should you’re attempting to gauge the recognition of a subject on YouTube, you possibly can search for the hashtag and get an concept of how a lot content is on the market. Data from the brand new hashtag pages might additional help with the YouTube key phrase analysis methods I wrote about final week.

YouTube says it would proceed to make updates to hashtags sooner or later – which is sweet to know as a result of many updates are wanted. As far as search outcomes pages go, YouTube’s new hashtag pages are naked bones because it will get.

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Hashtag search outcomes are algorithmically organized in a single lengthy feed, which isn’t all the time the perfect resolution for customers and solely serves to learn larger channels.

All the search filters YouTube presents for different sorts of searches are gone when conducting a hashtag search. It can be a fantastic enchancment to see the identical filters change into out there throughout the board.

YouTube would do nicely to take notes from Twitter, the social community that pioneered hashtag search. What initially made hashtags work on Twitter is the way in which they allowed customers to comply with subjects in real-time.

That’s not an choice with YouTube’s hashtag search, which makes it close to inconceivable to find model new content when looking out by hashtag.

The new pages are an enchancment over the way in which hashtags have been beforehand grouped collectively on YouTube, however they’re missing all of the options of standard search outcomes.

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My want record for future updates consists of bringing all YouTube’s search filters over to hashtag pages, and implementing a simple technique to view leads to reverse chronological order. Those updates can be useful to customers and provides extra channels a chance to get found.

Source: YouTube Help Center



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